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Natalya Brinza Project Manager

10 Useful Business Books

Besides the fact that there is a big quantity of suchlike selections; however, I will try to impress you and present to you 10 best books for entrepreneurship.

1 Jim Collins “Good to great”

Having analyzed the experience of 15 companies that have been showing outstanding results for 15 years, American researcher, Jim Collins, found something that unify them. To cut it short, this is “the hedgehog concept”, level 5 executives, all those involved, discipline and a lot more other things.

«Packard's law»:No company can grow revenues consistently faster than its ability to get enough of the right people to implement that growth and still become a great company.

2 Jim Collins «Great by choice»

One more treasure by Collins. This time an experience of companies during the economic crisis is under research. He aimed to find out why one companies collapse during the chaos and decay, but ohers not only survive but also develop dynamically. It is really useful when building and managing your own company. So, I insist reading it for the strategic management from the very beginning so that to build a sound company.

If you want to achieve consistent performance, you need both parts of a 20 Mile March: a lower bound and an upper bound, a hurdle that you jump over and a ceiling that you will not rise above, the ambition to achieve and the self-control to hold back.

3 Mike Michalowics «Pumpkin Plan»

If this book is read by a sales manager, then probably he might think this book as something awful and illogical because on every page of this book an author calls to get rid of all the clients getting by the managers. Why not get rid of those who constantly wear your workers out, mess their brains up, treat you neglectfully and steal the time you can devote to the best clients? The book is a must-read and will open your eyes to a lot of things.

It's better not to have clients at all than to have bad ones because when you don't have any you at least can look for a good client instead of adapting, changing bending, and trying to meet the needs of the bad one.

4 W.Chan Kim and Renee Mauborgne «Blue Ocean Strategy»

This book is about competition, searching for your own niche, creating of a demand within, building of a successful business model and strategy. Authors of this book compare it to the ocean, calling oversaturated market by competitors a red ocean and new as a blue one. Instead of trying to survive in the red ocean and constantly fighting with competitors for clients, the authors proved by numerous examples that it's better to create your own ocean with blackjack and...if you know what I am talking about. ;)

It's better to find your own blue ocean than to stay in red one with this tough competition that exhausts all the gamers of this industry.

5 Ichak Adizes «Managing Corporate life cycles»

This book is a fundamental work about efficient management of changes within the company, having realized problems and possibilities of each stage of a life cycle. For every stage, Adizes has determined normal problems that allow it to move to the next stage and also abnormal ones that act as a break on growth and also contribute to the company's death.

Each of us is as “big” as the problems we handle and struggle with.

6 Tony Hsieh «Delivering happiness»

Zappos online store is known not only by happy clients but also by happy employers. How Tony managed to build an enterprise of happiness – he will frankly tell you in his book.

It’s important to constantly challenge and stretch yourself, and not be stuck in a job where you don’t feel like you are growing or learning.

7 Richard Branson «Business stripped bare»

It is a great pleasure to read Branson's books. He is sincere, charismatic and a master of storytelling. He is my white-haired boy among entrepreneurs. In “Business stripped bare”, he tells about Virgin, success and failures, principles of business management, team work, work with shareholders and and investors. Besides, he has a dream to provide affordable spaceflights. You think it is impossible? Why not?

I feel that small, compact companies are generally better run. This is partly because people feel more connected with smaller companies.

8 Jack Welch «Winning»

I happened to read a lot of business books, and the name, Jack Welch appears almost in all of them. Jim Collins even refers to him as a “level 5 executive” - a person who is able to run a company, the Great one. Before he became the CEO of General Electric, the company was in decay. Jack did not only manage to make things work, he made the company a successful and prominent company.

You can look at the situation and feel victimized. Or you can look at it and be excited about conquering the challenges and opportunities it presents.

9 Lee Kuan «From the third world to the first»

The book is about Singapore's prime minister who managed to make a prosperous country out of a developing one, as there are a lot of parallels that can be outlined between the country's economic development and companies

If you deprive yourself of outsourcing and your competitors do not, you're putting yourself out of business.

10 Chris Mcgoff «The primes»

I'm sure you will read this book in half an hour, or maximum, in an hour. It describes 46 key principles of an executive, from search of business model to team, processes and relationship management.

Anyone can work in a business, but if leaders don't work ON their business, neither will anyone else. The organization can't grow, and any complex problem solving, change, or transformation effort will fail.
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author Melanie Kanevtseva Melanie Kanevtseva
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