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Natalya Brinza Project Manager

3 Types of Mobile Fashion Shopping Marketplaces You Can Build


3 Types of Mobile Fashion Shopping Marketplaces You Can Build

What do you imagine when you see or hear the word “Fashion” Do you think it is abstract from fashion shop app and to start from the very beginning? For me, it is not just a word but the whole industry with long and splendid runways, well-dressed models, rich people as spectators, expensive but perfect shoes, bags , well-tailored and out-of-the-way clothes and other stuffs like that. So, this was the reason for fashion e-commerce development.


Aspiring to Fashion

When an average girl watches all these fashion shows on TV, I am sure she'd want to be a part of it. But what can she do working an average job and earning a little? Surely, she can afford to buy clothes but not those super fashionable clothes, like Chanel or Dior, but others that most of us buy and wear. And here, fashion shopping apps are at your service so you can become a part of this spectacular and attractive world.

Fashion aggregators and a lot more things

1 Ecommerce fashion aggregators

Fashion aggregator is a website that gathers numerous online stores by a certain criterion, collects the data from several sources and usually makes money through advertising. Unlike online store shopping aggregator is like a shopwindow; you can't buy at once. You have to get to the website seller and finish your purchase there. All the items are thoroughly selected by stylists who make unique selections of products for every category. There are several ways you can collect data from fashion ecommerce websites:

  • using API addresses of fashion retailers
  • requiring the vendors to download their inventory to your application in a certain format (CSV or XML)
  • using large publicly-opened data sets
  • using RSS feeds
  • crawling different websites to get the necessary data

types of Mobile Fashion Shopping Marketplaces

2 The role of Pinterest in the fashion world

Fashion aggregator may switch to an affiliate model of the fashion ecommerce sites if it becomes more or less popular. This model helps a company generate revenue from items placed in the app without managing orders, carrying inventories, processing payments and other stuffs connected with sales. When an aggregator runs this model, it concentrates on relationships with retailers or specific brands by establishing relationships with them and then earns a commission from purchases.

Fashion mobile apps that run an affiliate model have been in use by such startups, like Polyvore, Fancy, Stylect, etc. Polyvore is an app that solves the problem all the ladies in the whole world always face: “I have nothing to wear”. They feature thousands of style inspirations and that makes money in the following ways:

  • Running own ads
  • Serving as a PPC advertising platform
  • Driving traffic from fashion shopping app to the main website as an affiliate

This app is very popular nowadays and no wonder it was bought by Yahoo! Inc for $230 million in August 2015.

Read also: 10 MOBILE APP TRENDS FOR 2016

Mobile Fashion Shopping Marketplaces

3 Universal shopping cart

“How does it work?” you may ask. It can really fix checkout process of mobile ecommerce apps by giving app users an actual cart within the aggregator application where they can put products from several merchants and check out without switching from one app to another. This solution reduces the risk of cart abandonments as it acts as a unified storefront for shoppers and a sound support for the fashion ecommerce companies as a whole.

4 Instagram for fashion

Instagram attracts lots of people from around the world with its variety of filters, numerous beautiful buttons and a feed full of friends' and products' images. Instagram for fashion is when you sacrifice your cart for the sake of Instagram-like photo feed of products. This is one of those types of mobile apps that attracts and make people spend a lot of time posting photos and scrolling the feed. Exactly for this properties, numerous SMM specialists use this app for promotion. A lot of strategies are used and people are attracted. It provides competition for the most popular and widely used mobile ecommerce app.

To sum up

Shopping has become more convenient and less time-consuming with the development of suchlike websites and apps. There are a lot of people who don't like going shopping or trying something, and such types of websites and apps really make their lives much more easy. If you have a successful online store, plan an e-commerce application development and attract more buyers by providing them with the best usability.

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