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The one thing that stays regular for inbound marketers looking to optimize their website for Google search is the keyword research. And the need to find SEO keywords has stayed the same essential for the of a brand promoting. Let's figure out what is keyword research and how to do it to optimize your website successfully.
Actually, keywords are phrases people write in a search bar to find the information they need. The knowledge about managing these, at first sight, simple phrases really can help build a marketing strategy. We will discuss how to find keywords for SEO – that will help you to establish a solid keyword strategy.
1 Think about topics that are relevant to your business.
Think about the topics you want to rank for in terms of generic buckets. Then you are to use this topic buckets to help come up with some specific keywords later. Finding keywords for SEO is not only about managing marketing strategy. These topics are frequently what is your blog or sales conversations about. To understand more what these topics should be about, put yourself in the shoes of your customer and see what your target audience search for (this advice of how to search keywords for SEO really works!).
2 Fill in topic buckets with keywords.
For learning how to find SEO keywords you have some topic buckets to focus on and it is high time to determine some keywords that fall into those buckets. These should be phrases that might be important to rank for search engine results pages. The point of this step is to end up with phrases that potential clients might use to search for content. To come with your final list, you will a bit later.
Another idea to find keywords is to figure out which keywords your website has already got found for. To do this, you need special google keyword tool SEO specialists often use when promoting websites. Usually, it is Google Analytics. So, drill down into web-site's traffic sources and analyze keywords people use to get to the site.
3 Do a research of related search terms
When doing search engine optimization SEO specialists long to get more keywords that people type when searching about a specific topic, so they go to Google and take a look of search results that appeared when you plug in a keyword. When you scroll down to the bottom of Google's results, you will see suggestions related to your original input. If you are a lack of ideas what keywords to use – take these Google advice into consideration. Want MORE keywords? Do the same with the suggestions you have already got.
4 Check for long-tail keywords and head terms in every bucket
Do you understand the difference between head terms and long-tail keywords? The first are short, and that's why more generic, keywords phrases when the second are containing three or more words. When learning how to choose keywords for SEO make sure that your keywords list includes both variants – it will give a well-balanced strategy. Mention, that head terms usually boast the most search volume, when long-tail keywords are more specific and give people what they are really looking for.
5 See if your competitors are ranking for the keywords, you've found.
Keep in mind when studying how to do keyword research for SEO that you don't need to do everything that your competitors are doing to run the market. The same goes for keywords. If they important for you competitor, it doesn't mean that they are important for you. But understanding what keywords your competitors are trying to rank for wouldn't go amiss. Don't ignore keywords that your competitor doesn't care about – it is a good chance for you to own market. But don't forget about your goal – to end up with the list of keywords that provide quick wins. To figure out what keywords your competitors are searching, use the trial version of free SEO keyword tool SEMrush that allows you to see the top keywords for the domain you enter.
6 Cut down your keyword list with the Google AdWords Keyword Planner
You've already known how to find good keywords for SEO and to narrow down your list of keywords use the Google AdWords Keyword Planner. Here you can get search volume and traffic estimates for keywords you are considering. Use the keyword planner to flag terms with too little search volume, but check it in Google Trends one more time before deleting – you will see whether low-volume terms are worth of investing in. Google Trends know how to find best keywords for SEO and will help you determine trending terms that are also worth of your focus.