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Natalya Brinza Project Manager
artjoker blog your guide for reaching success
in the online-business

How to Start a Business Online?

When you starting an online business, it is better for you to have a solid strategy to be not failed. So, keep calm, put all your thoughts together and start planning the steps of your business growth. To smoothen things down for you, we have got a sequence of stages you are to follow to have success with your already started business. Thousands of people start well their businesses by doing next steps:

  • Finding the need
  • Preparing a content that sells
  • Designing and building easy-to-use website
  • Driving traffic by search engine optimization service
  • Establishing an expert reputation
  • Establishing an expert reputation
  • Increasing your income through back-end sales and upselling

Either you are an ambitious fresher or an already seasoned online entrepreneur, this review is a great benefit for the process of learning how to start an online business and do it well.

Get ready for learning stages of building a business online.

1 Finding the need

It will be a great mistake for doing a successful online business if firstly you look for a product list, but not for a market. So be ready to start with a market. What do I mean? Find a group of people who are searching for a solution to the certain problem, but not finding many results. With the help of the internet, such kind of the market research seems to be easy. For example, you can visit online forums to see what problems do people have and how are they trying to handle them (for example, as your question of how to start a business online); do keyword research to find keywords users are searching for, but for which not many sites are competing. Also, check out your competitors' sites to see how they engage their customers. Tricks they use are also of benefit to you. Then you can create a product for the already existed market but do it better.

 Start an Online Business on the Internet

2 Preparing a content that sells

You may not believe, but there is a proven sales copy formula that makes visitors run the gamut from the moment they get in the site to the moment they make a purchase. So, to learn how to start online business, be confident of:

  • compelling headlines
  • a detailed description of the problem your product is going to solve
  • approving your credibility as the best solver of this problem
  • adding testimonials from people who have already used your product
  • talking about the necessity of a product and great benefits of its usage
  • special offerings
  • granting of guarantees
  • providing urgency

Every third is longing to know how to start a small online business. Consider, that based on your copies, your product or service must seem to be unique and able to solve any problem as urgently as it is possible. How to prepare such kind of this? Just think like a customer to be prepared for answering “What's in this site for me?”

3 Designing and building easy-to-use website

You have already caught your market wave, got the product and nailed down your sells, so be prepared for creating a Landing page or another one – a lot of advice you can find on any web development site. Remember, you have only 5 seconds to catch users' attention, so keep your site simple and fast-loading. Also, keep in mind another tips:

  • one or two plain fonts on a white background are more catchy than many-colored drawing canvas
  • make site navigation and responsive web design clear and simple – every web page should be user-friendly
  • use graphics and multimedia files if they build up your message
  • opt-in offer helps you collect e-mail addresses
  • no more than two clicks should divide customer from purchase cart

4 Driving traffic by search engine optimization service

Pay per click ads is considered to be the easiest way to get traffic to a new site. No one says that organic traffic is no longer required, but PPC ads have two advantages that definitely win. First, PPC ads show up on the search pages immediately, and second, they allow to test different keywords in different places – headlines, prices or selling approaches. PPC ads help you find highest-converting keywords that make rankings in the organic search results higher. By the way, you have already learned a half of how to open an online business.

Online Business on the Internet

5 Make yourself an expert

People are always looking for information. Make this information available for free to the other sites and keep watch over growing traffic and better search engine rankings. Is it a kind of magic? No, it's just a link to your website that makes curious every user. So: create an expert content, that people may find useful. Distribute it to social media marketing services or online article directories, each and every article will definitely find its reader. Never forget about “send to a friend” links so the user can share any information he likes. Leave comments on forums where your target market hangs out – become high-grade specialists for your customers, partners, and competitors. In such way, you will get new readers and, moreover, back links from guest pages.

6 Use e-mail marketing and turn visitors into buyers

Are you ready for learning how to start a business on the internet? So, you must know, if your subscribers give you permission to send them an e-mail, that means a there is great power in your hands. Mailings are more than if you give your customers what they ask for – by this, you are developing relationships with them. Besides, e-mail marketing is cheaper and more effective than traditional print, TV or radio. Consider every user, visited your site, as a hot lead, and user will become him.

7 Pay attention to every customer

If you are wondering how to start a small online business, you should know, that at least 36 percent of people who have made purchases from your site will return to you if you don't stop following with them. I will share with your tricks to make customers buy on your site again.

  • Offer products related to its purchase
  • Send coupons that will swing a discount on their next purchase
  • Be ready to reward your customers for their loyalty and they will become more loyal to you.

Following basics can't be wrong!

The principles of how to run a successful online business stay the same when the Internet changes too fast. If you have just started a small business online, this principle will help you keep growing, and if you have been an entrepreneur for a while, just look through these steps to notice is there any steps to start an online business you have neglected.

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author Kate Sipkina Kate Sipkina
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Natalya Brinza project manager
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