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Natalya Brinza Project Manager
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SEO for Magento

Magento web development is search engine friendly by default. This is the main reason you don't need to do much to improve website rank when showing search engine results. However, there are certain tips that make a website a rock solid ranking machine that sells your products all day long. The latest Magento release was 1.4. So, be confident in applying these Magento seo tips and tricks.

So, how to develop websites?

1 Set up general configuration.

Get the most recent release and enable Server URL rewrites (find this under System => Configuration => Web => Search Engines Optimization. Also, while you are on this screen, configure “Add store Code to Urls” under “Url Options”. Then find the Base URL, where you are to set the preferred domain. When choosing between the www and the non-www version of URL, mention that you don't create a redirect from one version to another, but set only chosen one. When setting up Magento seo plugin, make sure that the Base URL is the same as redirect.

2 To increase the traffic, keep in your mind the next things about header settings of your Magento E-commerce project.

  • Seo for Magento puts a premium on the early words, so put more of your keywords near the start of the page title to rank well.
  • Pay attention so that when scanning result pages people notice the early words first. So, it is up to you to make a web page more likely to get clicked on. Go to Configuration => Design => HTML Head and create a descriptive title for your website. Then, if you want to add your project name to all page titles, put it in the “Title Suffix”. Keep the Prefix, “Default Description” and “Default Keywords” empty.

SEO for Magento

When optimizing the head of web store pages, it is useful to add the new canonical tag. To do this, set up the Canonical URL's for Magento Module. That definitely will improve Magento SEO optimization.

3 Despite decent CMS functionality, Magento stays flexible and powerful enough.

Note that by using Magento you can control each aspect of the web pages. When you give CMS page some content, pick a SEF URL Identifier and page title to go to the Meta Data tab where you are to write a description for each page that you are going to rank with. Make sure that the well-written description is a handwritten one. If you don't use the meta description and Magento meta tags, the keyword which is searched for will be found in a document.

4 With Magento you can add the name of categories to path for product URL's.

But because of creating duplicate content issues, it will be ok for you to disable this. To do this, go to System => Configuration => Catalog => Search Engine Optimization and choose “no” when setting “Use categories path for product URL's”. So, what set of details should each category contain?

  • Magento Meta Description needs to be attractive – people will see it in the results listings of search engines. So, keep that in mind when creating it.
  • Page Title: keep it empty. When you customize it, the title will be exactly like your input.
  • URL Key: it will be good for you if the URL is short but keyword-rich without any stop words (“the”, “and”, “for” etc.). It is set for all store views, but be attentive in the case of multi-language store; URL is language independent.

5 Product images optimization

Handle image files on your Magento site the right way. Good magento tags and names can bring extra traffic from image search engines. With extra effort you can set the titles and alt tags for each product image.

Let's continue with Magento Template Optimization and Google sitemap Magento provides.

1 Headings

Make sure that the magento page title of the content has an h1 tag – if it is a category, put the category name; if it is a product, put the product one. Clean up excessive headings. When it is time to optimize your content, put the magento meta keywords in the right place. If it is a category page, put the product name in a h3, and the category one in a h1. Do the same with the product page; put the product name in a h1.

2 Keep your templates clean

Move all those javascripts and CSS you might have in template files to external files. If your templates aren't clean, they won't do your seo in magento any good. That way your users will cache files on first load, which won't be downloaded by search engines most of the time.

Magento SEO

3 Increase the speed

To make your shop load more faster, you can do the next things.

  • Enable caching. Go to Cache Management and enable all caching features.
  • Good host and server matters. Consider it and improve the speed of Magento dramatically. Also watch for the number of external files. By reducing and combining several external files into one, users' browsers will not have to create another connection to the web server.

Let's move to magento search engine optimization and duplicate content.

Seo magento enables you to get rid of all duplicate content pools without worrying about their spidering.

1 Look for non-content pages

2 Stop unnecessary linking (e.g. login, checkout, wishlist and other non-content pages).

Though there is no Magento plugin to work this around, go to your template files to add nofollow to these links manually.

3 Install the Canonical URL's for Magento module.

4 Magento XML Sitemaps

To get indexed faster, create a magento google sitemap – an easy way to let search engines know about your content. XML sitemaps should be regenerated. Set up a cron job to make sure they are regularly updating.

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