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Natalya Brinza Project Manager
  to all cases

Case. Raised online store to first placein search by high-frequency requests

About the project

Client: eurogas.ua is a company that specializes in the sale and installation of gas equipment.

The goal of promotion: Become No. 1 online store for the sale of gas equipment.

Challenges:

  • complex CMS, which is rather slow to any SEO improvements;
  • competition topics.
Promotion strategy

To achieve the goal, we compared the semantics and assortment of the online store with the most powerful player in the market. After that, we made a plan to reduce the gap between Eurogas and its main competitor.

  • Prescribed various meta data templates for different types of pages. This allowed to cover more traffic.
  • Introduced all types of micro-marking
  • Due to the fact that it is quite difficult to implement a blog for such topics, we decided not to add keywords using articles. But this did not prevent the growth of positions in the search.

Transferred the project from rental to perpetual link mass. This is due to high competition in the niche - rental links are mainly in the footer, and the eternal link mass causes more confidence among search robots.

Result

They brought to the TOP-10 all the main high-frequency queries.

Over the past 3 months, the site gives an increase of 20 to 40% of traffic monthly, and the gap with a competitor is narrowing. In 2018, we plan to complete our goal and become No. 1 in Ukraine for the sale of Autogas.

Search Engine Visibility Graph

Key Query Indexing Growth Graph

Link growth chart