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Company Gopro Ukraine contacted us with the request about contextual advertising for gopro-ukraine.com.
Gopro Ukraine is an online store that sells equipment for outdoor activities: gopro cameras, quadrocopters, sports watches, sports equipment.
With the help of contextual advertising, increase sales by 60%.Call
The high price of goods in comparison with market value, as well as high competition in the business niche.
Another challenge is a large number of types of goods, each of which needs to be promoted.Promotion strategy
In order to increase the sales of the company, we:
Keywords for semantics: buy GoPro, buy a drone and everything related to this topic. In addition, we worked in detail the entire list of products of the online store and compiled a detailed semantic core for each category of goods.
Priority directions of the advertising campaign
Since the online store has a large number of products, we set up contextual advertising for each type of equipment and for each individual type of GoPro camera.
The participation of a seo-specialist at the stage of site design and development is necessary to take into account all the requirements at the initial stage and speed up the process of launching work and promotion.Result
Over the past 4 months of promotion, we have been able to reduce the cost per click by 17%. Also, for all the time we have increased sales by 60% and the number of transactions by 35%.