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Service: contextual advertising on Google
Topic: ophthalmological services
Region: Kiev, Kryvyi Rih.
Campaign Duration: 19 months.
Budget for 19 months: approximately 5 500 $.
Customer's goal is to increase the number of new customers
Prior to working with our company, the client worked with advertising on Facebook, however this channel did not give a direct conversion.
After analyzing the advertising activities and the business of the client, our experts selected the strategy:
Coupon is a service that provides the right to a discount after buying a coupon. Our experts actively posted promotional offers of the company on such services.Smart Display
The audience in search advertising “burns out” quite quickly, as it becomes increasingly difficult to find unique users in a narrow niche. According to our client, only about 20% of new users came to the project per month, the rest were repeaters. As a new channel for attracting targeted traffic, our specialists decided to use advertising in the media network - Smart Display.
Smart Display allows you to find the very new unique traffic, since this type of banner media advertising is placed on all possible sites (news sites, forums, just thematic sites, YouTube). The difficulty is that it is more “cold” traffic, near-thematic. However, you can still find your users there. In our case, Smart Display better finds the right audience, because it works on Google algorithms.
However, in the context of months, a decrease in the cost of the application and improvement in behavioral indicators are visible:
In our case, smart display showed a significant increase in conversions (20%) and proved to be an excellent tool for attracting new targeted traffic. Our experts track and learn new tools to bring better results to customers.