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Subject: Online store of furniture fabric and fabric
Service: Promotion of a site in the TOP 10 of Google search results
Period: September 2018 - March 2019
Domain age: 3 years
Promotion Region: Ukraine
To achieve the goal, we divided the work on the project into stages and focused on tasks
In parallel with the development of a new customer site, we did such work:
What difficulties did our team face?
Some categories of the site have not yet been filled with goods, there was no exact deadline, but we decided not to delay the launch of the new site, but to start.
At the start, we recorded such indicators:
Site positions on the main semantic core (408 keywords)
Thanks to redirects from the old site structure, we were able to save traffic to the new
To achieve the goals set by customers, the work began:
What indicators at this stage we managed to achieve:
Key works and long-awaited results
While working on the project, we ran into technical problems - there were errors that were already fixed before the publication of the site:
Our team corrected some technical errors, and new ones appeared to replace them. Our project froze - there were no positive results on positions, and traffic grew only by + - 1% week to week.
We expanded the semantics, realizing that with technical failures it will be more difficult to get into the TOP according to high-frequency requests, and traffic is needed. We decided to add less competitive MF requests to the promotion, which allowed us to increase traffic, despite the difficulties with the output of HF requests. Also at this stage, the categories of the site were finally filled with goods.
At the same time, we were not able to identify the cause of the technical malfunction of the site.
But we could not stop - we needed a result.
The team decided to experiment with the internal weight of the site, “rigid” anchor linking of categories and increasing the density of keywords, namely: “furniture fabric” and “upholstery fabric” due to references in the H1 heading on the pages of categories and products.
As a result, the TOP has grown slightly, but not in the way we wanted, and the most frequent requests did not even fall into the TOP-100. Therefore, we decided to conduct a full testing of the site in the QA department.What testing showed
The test detected a number of errors, which were the reason for the constant failures in the resource. After promptly fixing bugs, the site was sent for reindexing.
Considering that all our efforts brought minimal results, we decided to stop the promotion work for this period by choosing the position of expectation. During this time, we set up e-commerce on the site to understand how cost-effective the promotion is for the client.Total
For two weeks the site was re-indexed, and after improvements we finally got the long-awaited result. We managed to overcome the challenges that the project threw us: