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Medeicine is one of the hardest branches for SEO, the cause is the requirement of high level of users credibility, because clinics are usually chosen based on friend`s or relative`s piece of advice. But we handled with it and found the strategy that provided a good traffic and a good amount of requests. How come? :)
Service: SEO Promotion
Topic: medicine, private clinic, mammological center
Promotion Region: Kiev, followed by scaling to nearby regions
During the project, we handled a lot of technical flaws, remade the structure of website, made redesign and transfer it on https.
The project came to us with the negative experience of the previous company. Therefore, we had to work from scratch - for 2 months the website was not opened for indexing. After evaluating the cases in Kiev, we realized that we will face high competition and immediately move to the top the most needed traffic-generating requests will not work.Goals:
To achieve this goal, we divided the project into steps and concentrated on the tasks.1 step.
Terms: 1st month.
The separate story occured with texts. Copywriters wrote several texts, but doctors rejected them. Than the texts were written by medical specialists, but SEO specialists didn`t accept it. As a result, we found mutual decision: doctors were giving facts, we were writing texts. Every of us was happy.
We work on this principle up to now.2 step.
Terms: 1st months
The team highlighted the following issues:
Terms: 2nd month
As our team has specialists for the necessary CMS, and there was no programmer on the client side, we took over the implementation.
Part of the work we carried out due to bonus hours from the company, but also worked separately on:
At the same stage, the first texts appeared - all of them will be agreed, only by the 4th month, but when the first texts are already there - it's time to open the project for indexing.4 step.
Terms: 2nd month
Well, the project was opened for indexing. Errors in Google Webmaster didn`t appear, but the pages got into index not as quickly as we wanted,
What about linkbuilding? Initially, we decided to completely abandon the lease links and buy only articles. Crowdfunding was also involved according to the following scheme:
Terms: 4th-5th months
At this stage, all the working pages have already been created and the content has been added to them, but here we are faced with a marketing problem. Services were very logically divided in terms of SEO, but at the same time, in order to increase conversion, it was necessary to divide them into 3 more large groups.6 step.
Terms: 9th month
At this stage, it was decided to redesign the site. The redesign was pretty light and took only 25 hours, which included the time of the designer.
What we did:
Terms: 11th month
At this stage, we decided to complete the implementation of all recommendations from Google and move to https. He went through the following algorithm:
The main question: which result did we get?Leadgeneration
300+ requests per monthTOP
The growth of top from 0 to 60% of showed requests
Growth from 0 to 4500 users in 1 year
+ 35% of users from organic traffic after transferring to https - no subsidence
The increase in visibility for the year of active promotion of the project
We managed to overcome the challenges that arose on the project and we continue to work on website promotion and we know that comprehensive professional work gives incredible results.