Lightweight and minimalistic design of information resources works for all 100. Content-oriented approach provides excellent results regardless of screen size.
It is important not to be afraid to abandon old non-working solutions — the new ones will give more results and pay off in a short time.
Thanks to more relevant content, from the main page, 30% more users make the transition to internal.
After the introduction of the new design, the number of page views fell by 7%, but stabilized and even increased after a week.
New pages not only become easier visually, but also become faster loading and better perceived by search robots.
The phased implementation of the new functionality and the change in the structure of the pages globally will not affect the conversion. There may be minor drawdowns that are quickly offset by new user experiences.