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Natalya Brinza Project Manager

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Full Featured Product – consistent startup development and maintenance on the FFP stage

Your MVP is already launched, so developing a startup runs its course. Implementing the functionality one by one allows for the successful release of new service versions . Then project becomes popular with its target users. Well, it's high time to make a move and get down to FFP – Full Featured Product.

The difference between FFP and MVP is obvious. While the Minimum Viable Product reminds you more of an experimental development of functionality than a ready service, the Full Featured Product lets its users take advantage of a product to the fullest according to its requirements. If we remember the voice mail service, there, we had a MVP having its saving and sending options implemented. Moving to FFP stage, we can consider a reasonable refusal from implementing MMS feature instead of keeping lean work of another ones. From then on, developers design a fully functional product with the options that need consistent extensions, which is dependent on target users' likes and trends of digital sphere, as well.

Artjoker Method – lean managing of startup development processes on the FFP stage

The method's vision is all about running three components simultaneously: product quality, how the process is going, and staff skill level. Specifically for project management, we use Agile approach with its Scrum methodology. The advantages of Scrum methodology are a FFP improvement by stage, and the shortage of work stoppages to accelerate project growth..

We offer next-startup development stages. We start FFP project as an already existing product with unique functionality and regular users. We think over its extensions on kickoff meetings, and then form Backlogs that are to lead to the final goal iteratively. These iterations are also called Spints, which end with the results – a ready part of the project that is already worked on..

The results of our work

Artjoker Method works great for clients startupers. In 2016, we developed from scratch several startups and provided for them marketing mix.

Star Bar

Dating mobile app for the iOS platform. We also worked on the marketing strategy after the project launch.


Mobile delivery app for a startup in Switzerland.

My Credit

Fintech startup for online lending in Ukraine. We developed a website from scratch and provided complex promotion. The second month after launch brought the business 800 loan grantings.


Mobile app for commercial social media. Developed for both iOS and Android platforms and the marketing strategy for the app's promotion was also created.

We use Scrum methodology to manage an FFP project because of its:

Flexibility to product
functionality changes


Efficiency provided by smart resource and volume of work management

To develop your FFP - project, we use:

  • 1Atlassian JIRA — issue tracking and agile project managing system
  • 2 GIT — a version control system for tracking changes in code
  • 3Atlassian Confluence, Worksection — « collaboration software used in corporate environments
  • 4TeamCity, Travis CI — a system of constant integration, testing and data reporting
  • 5 phpStorm, WebStorm – integrated software development environment
  • 6Selenium IDE, jMetr — quality assurance

Criteria of a successful site

Additionally, we use a variety of plug-ins and extensions to integrate tools with each other, including the client's tools in order to let him actively participate in the development process .

Depending on the project type, we use three technology stacks for online services, web applications, and mobile apps. Each of them includes a platform, markup language, front-end framework, and database. Due to the project specification, we offer the most efficient technological solution for your business goals.

Stack № 1

  • Laravel
  • HTML5/Responsive
  • Angular2/React.js
  • Mysql

Stack № 2

  • Node.js
  • HTML5/Responsive
  • Angular2/React.js
  • MongoDB

Stack № 3

  • Swift/Objective C
  • Java/ Rx Java
Startup scenarios:
  • 1Functionality extension

    Functionality extension – developing new options to be added to the basic ones in order to extend the target audience and, by this, drive up demand for the product.

  • 2Startup development

    Startup development – improving the basic product functionality by the use of iterational goals setting.

  • 3DevOps Support

    DevOps Support – product maintenance and help in its operation.

  • 4Startup marketing

    Startup marketing – launching FFP promotion campaign

What does Artjoker work for?

  • Artjoker team supports a client from the first consultation call till the final project launch. After completing the work, we continue to improve design plan, providing technical support, and developing further extensions. Artjoker service makes it possible for you and your colleagues to efficiently benefit from the product. While working on a project, our managers share their knowledge of technologies, methodology and the way to manage the website or mobile app life cycle. Note that upon completing the project works (but not cooperation), you'll get our maintenance service for your product launch, and promotion consulting.

Want to take your business to a new level?

Natalya Brinza

Project Manager