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Let's first define what “Link building” means in order to further simplify the narration around this subject. Link building is the tactic of obtaining external links to improve both direct referrals and search engine ranking. Isn't it a bit dull of an interpretation? Frankly speaking, there are a lot of definitions and each means the same: it is a form of promotion, a way of increasing your brand awareness and conversions and the process of finding great links despite everything. As for me, it is more understandable for SEO beginners and people who are not knowledgeable in this at all.
Many wonder why it is so important for a business, and in this article we are going to find it out. First of all, it is development, opportunities, high profit and conversion rates, and attention to your brand whether you provide services or sell products.
1 Wider web presence
If your website is a source of unique content, share it. Make people know about your company, and it ensures you getting numerous links from relevant websites that will make your website look more credible and authentic.
2 «Happy»search engines
Link building pleases them all. By creating natural external links, you increase your chances to be highly ranked by search engines.
3 Target audience in your pocket
It becomes easier to reach the target audience because when customers look for products or services you deal with, you are always at the top. This makes their path in search of your products very short.
4 Smart Linking
Link to websites that have high ranks and relevant topics and that will drive traffic to your website. External links can be extremely helpful.
5 SEO campaign
Don't miss an opportunity to convert visitors into customers and do it with a professional search engine optimization campaign based on people that are most likely to try your services and find relevant links within the web.
There are two general types of links, good and bad. I don't want you to be confused with the given information, so I'll describe only the good ones and would advise you stay away from bad ones, as with the introduction of Google Penguin algorithm, the process of devaluing and penalizing this type of links has begun, so be aware of it and mind that your business should be «clear and clean.»
These are usually links that are given naturally by pages and websites that want to link to your company or content. They only require creation of a unique content and the ability to create awareness around it.
SEO specialists create these links by mailing bloggers for it, paying for listings or submitting websites to directories. SEOs often create a valuable proposition explaining to the link target why creating the link is in their interest.
I hope this article will be useful for you and your business. Always mind that all work should be conducted properly, especially SEO link building, as it has the potential to make or break your online business. Be careful and yield the results of success.
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