Cryptocurrency and token sale (ICO) websites are the trends that are not likely to disappear anytime soon. With the competition getting more and more cutthroat, you need to ensure your online presence to look and feel its best. Your main challenge is to convince your potential investors that it is your project that they should invest into, not someone else’s. Visuals and texts are at your disposal to win the competition and get enough raised.
Initial Coin Offering (ICO) is the new trend in the world of the blockchain community: there are around 50 ICO launched monthly, as observed by the end of 2017. It’s twice as much compared to 2016. ICO has numerous advantages, and the success stories are amazing at least. For example, Block.one raised $185 million just in five days after the sale’s beginning. As attractive as it is, this type of fundraising needs a strong online presence, as ICO is launched and promoted explicitly online. Thus, there is nothing more important than a well-crafted website designed specifically for your company’s successful ICO.
WHAT ICO IS AND WHY YOU NEED IT
Initial coin offering, commonly known as ICO, is a digital alternative to initial public offering (IPO) of stocks and bonds. Its main purpose is fundraising for a certain project by putting a fixed amount of cryptocurrency coins/tokens on a sale to attract potential investors.
The coins/tokens are mostly exchanged for Bitcoins, with a small number of ICOs using US dollars or Ethereum. The reason is that Bitcoin has the highest liquidity among all the cryptocurrencies. Yet, Bitcoin is quite volatile in terms of its value, which should be kept in mind. On the other hand, an increase by 100-500% in token’s value is quite common among successful ICOs.
So, if you have a project that can be worth millions, you need a website for ICO that will suit your ambitions perfectly. Let’s take a look at how to develop an ICO page that will enhance the success of the fundraising process.
HOW TO DEVELOP A WEBSITE FOR AN ICO THAT WILL BRING SUCCESS
There is no way to stress the importance of ICO websites more than we’ve already done. This website is the core of the whole ICO campaign as it is your visit card, your face that you present to potential investors. It’s the main means of communication with them. Potential customers’ impression gained through the ICO website is often the final argument for acquiring the coins/tokens.
Your main aim should be to create a website for an ICO that would be informative and convincing, but sincere and honest at the same time.
The landing page should contain all the information a potential investor may be interested in, such as the project documentation, the team behind the project, the start and end dates, legal information, caps, etc.
An ICO landing page goes through three stages of its functioning: before the start of the ICO (there should be a countdown to the start of the sale), during (the progress and the amount already raised should be displayed) and after the ICO (you need to show the final results of the ICO).
Structure Is The Key To Usability
As a landing page represents one narrative, one story to be told to the potential investors, its sections should be theme-related and follow one another logically. The landing page for an ICO should contain the following sections that serve different aims:
Presentation: this section should be focused around the main mission of the project, the information on the progress of the fundraising campaign (how much time is left, how much money is raised, etc.) and a link to join ICO (after its start, of course). Besides, it should provide the link to the whitepaper in .pdf format.
Investments: here’s where you give more detailed information on fundraising successes, as well as on the process itself. Provide all the details that may be necessary: the amount of the funds that is already raised, the number of investors, accepted cryptocurrencies, infographics that reflects the milestones of the fundraising process.
Information about the project. Tell your potential investors about the key aspects of your project. They may include development milestones, current status, technological aspects, unique selling points etc. Your task is to convince the reader that your project is worth to be invested into. Bonus points if you provide the project roadmap.
ICO. Describe the token you release in details, including the following specifications: its name, price, amount of tokens available, buyback, fees, platform, etc.
Team. This is the section that enhances potential investors’ trust towards your company. Add photos and names of your team members, describe their competences to convince that the project is in good hands.
- News. Make a showcase with the most recent news and make sure you provide a link to the page with all the news. You can also add a subscription option.
- Contacts. Provide links to company’s page on different social media (Facebook, Slack, Twitter, Telegram, etc.) and add an e-mail address.
As for the site menu, it should contain:
- links to all the sections of the website;
- choosing the language of the website (optional);
- contacts (e-mail address etc.).
Investment Conditions page is vital from the legal point of view. There is no template for investment conditions as they are composed for each project specifically.
As for requiring those willing to invest to sign up on your website, think twice whether you want to include this requirement. Privacy and anonymity are highly valued in the blockchain community, so such a step may drive them away.
THINGS TO KEEP IN MIND WHEN DESIGNING AN ICO WEBSITE
Functional ICO web design is the core principle that you need to follow to make a high converting website. To achieve it, keep in mind several key questions:
- Who are your potential investors?
- Is it clear how to use your website?
- Is it engaging enough?
- Does the website handle errors well?
- Can it handle a huge workload?
Web design for an ICO also relies heavily on visualization. Your website must be sleek, trendy, but professional at the same time. Here are some tips based on high converting website examples:
- Don’t overload it with graphic elements or fonts.
- There is nothing more pathetic than using photo stock materials, so focus on custom photos and infographics.
- Visualize everything you can: project milestones, the amount of funds raised and the number of investors etc.
- Make sure that your chosen color palette is not aggressive and looks professional.
Your aim must be to make the users fall in love with the website (and subsequently with what you’re selling them) in the first 5-10 seconds.
Responsive ICO web design is, undoubtedly, a must. The number of smartphone users keeps rising, so you need to make sure that, regardless of the device used, your website will look the best.
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