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How to Develop a Social Media Network App?


How to Develop a Social Media Network App?

Facebook, Snapchat, Instagram, Twitter are absolutely different new forms of communication channels. In our modern society, those mass social apps become a trend, fashionable and essential part of each of us. They influence our interaction with the outside world as well as our behavior within them. Social media development is a gradual process in which you need to look at it as a creator, as a user, and as a developer while building it. In this post you will find how to make a social media app and how to develop social networking applications.

So, before starting digging deeper into the roots of how to develop a social app, there are two important things to keep in mind and to understand:

  • The first thing is that there are different kinds of social apps themselves. Many people confuse the terms of social media app with social network app. No doubt that they do have a lot of features in common, however, it is very important to distinguish those terms, because the process of developing them is slightly different.

Social Media Apps include blogs, videos, articles that convey information through different types of media. And the initial purpose of social media apps is to inform and share content with users. They also can include social networking such as Facebook, Instagram, Twitter etc.

Social Network Apps are all about mutual communication with others. Some great examples are Snapchat and Whatsapp.

  • The second thing is that you have to learn what’s on the market nowadays and why you should make a social app. A trending element on the market is a new business opportunity for most companies no matter how big or small they are. Reaching out to clients and customers for developing content-marketing strategy to sell the offered product or service is a common practice. Think of Facebook, Telegram, Snapchat, LinkedIn, Instagram. Their philosophies are different, but their features are common: profile creation, connections and groups, feed, private messaging, photo and video content creation.

Read alsoHow Much Does it Cost to Develop a Mobile App?

Let’s start! The process of social app development consists of three large units: the technical part which is the heart of building the app, designing part that creates the aesthetic perception and marketing part which is essential to reach out to users. We’ll help you to consider those three units for social media and social networking applications.

Develop a Social Media App

How to make a Social Media App?

1 Backend

To create a social media app you should choose the platform in order to accelerate the software development.The backend is usually considered to be the parts which perform their works but the final users don’t see them. It includes API, databases, ADM Portal etc.  The time it will take you depends on how complex your app will be.

  • For Android

• To develop a social media app for Android you firstly need to learn Java online for free.
• Take a moment and dig deeper into Android Development and related topics
• Then learn SQL and JSON Parsing
• Other languages (Python, Ruby)

  • For iOS

• Social media app for ios requires knowledge in Swift or Objective C
• Read more about iOS Development
• Learn SQL for iOS and JSON Parsing

You will ask “Is there any way easy?” Well, if you don’t want to squander money, you can learn alone with the help of a number of online courses. However, you can also hire professional social media app developers who will help you with it.

The social media app development cost depends on its complexity in functionality, design and user interaction. The minimum cost is approximately $35 000 if you hire an expert, however, you shouldn’t discourage yourself, because there are so many other opportunities to contact with a social media app development company  for various partnerships. Your cost is proportional to the platform you select. The more devices and operating systems your app supports, the more testings it will need.

2 Strategy

  • Define your app philosophy. What do you want to implement? How will the final outcome look like? 
  • Determine the target audience and what will attract them to use your app. While developing a social media app it’s important to know the need and desires of your potential users

3 Frontend

Frontend mainly contains the parts of the project the users interact with. The interface can be mobile or web, or both. Some good platforms to learn more about the web developing and web programming are Udacity, Codecademy or EdX. Frontend also includes the following parts for social media app development:

  • Profiles. Most social media applications are profile centered. So it is valuable to include background colors, theme settings, photo filters, bio and links to personal blogs or websites. 
  • Design. Sketching the basics of the future app and then wireframing to create the structure is essential in design process. Defining your app basic colors and unique style is also important. Prototyping the app will help you and your target audience to understand the philosophy of the app. 
  • Connections. Establishing new connections are very important for the users. But how to make a social networking app within it? Well, there are several ways to do that:

• By Content. All you need to know is that there are basically four types of users: explorers (feed), talkers (comments), admirers (likes and reposts) and searchers (hashtags) that are seeking for relevant content.
• By Groups. It can be business company, nonprofit organization or simply a group of friends, classmates etc.
• By Events. Sending event invitation is very very important. People usually want to keep in touch after different conferences, meetings or weddings.
• By Social Networks. By Address Books.
• By Search or by Recommendations.

  • Messaging. Chat, voice or video messaging are very essential parts of social media application development. And trendy!

Read alsoHow to Develop a Chat App Like WhatsApp?


How to make a Networking App

Building a social network application is very similar to developing the social media apps because their backend parts are very alike with technical parts.However, there are some things to bare in mind when you create a social network app:

1 Strategy

  • Be very specific when you think about your app philosophy. You can research deeper and learn more about your competitors. Ask yourself: what makes your app stand out among other? What will be useful for your audience? What’s your goal? Why are you unique? 
  • Your design should be simple and very comfortable to use. Thoroughly analyze your idea, draw your audience and make key indicators that will help guide your success.

2 Main Principles

  • UX/UI. User Experience and User Interface Design are essential to understanding how your design influences the customer’s behavior and reactions. You can learn about it by taking online courses. 
  • Privacy and confidentiality are very important, especially for the messaging part. To build a social network app with careful consideration of the users’ privacy will make your project be more credible. 
  • Integration with other sources will make your app stronger and much more effective. Don’t be afraid of reaching out to others.

3 Social Media and Networking Analysis

There are certain quantitative metrics for social applications that will help you to track and to control your actions during the social network apps development and the social media development.

  • Acquisition. Cost per Install (CPI) tracks the installs of clients that came from ads. CPI = Ad Costs / # app installs. Customer Acquisition Cost (CAC) indicates a viable business model and is total amount of all marketing efforts that are required to attract a user. 
  • User Activation determines the number pf activated users. 
  • User Retention indicates the number of users that updates the app. It helps to examine how users interact with made changes 
  • Churn Rate is a number that shows how many users have deleted or stopped using the app. 
  • User Engagement demonstrates a number of target actions which includes Session Length and the Interval. 
  • Traction helps to understand the demand for the app. It shows month to month growth in users 
  • Burn Rate indicates the amount of money that is used for server cost, marketing etc.

Overall, social application development requires a very hard work and a passionate dedication from the day it was planned to the day it was launched. It is important to learn the market, interact with users and test various prototypes. Good luck!

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author Roman Roman
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