Lux-X
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Wordpress
About project
Lux-X (NVP "LUX-X") is one of the largest Ukrainian manufacturers of industrial adhesives, supplying water-based glues, hot-melt adhesives, impregnations, primers, and cleaners to businesses across packaging, labeling, printing, woodworking, construction, hygiene, textiles, and other industries.
The company already had an established online presence built on MODX, but the site had aged: an outdated design, an inconsistent product structure, dated technical pages, and a user experience that no longer reflected the company's standing as a market leader. Because the existing site was a meaningful source of organic traffic, the goal was not to start from scratch but to deliver a modern, scalable platform — without losing the SEO equity Lux-X had built over the years.
Artjoker was tasked with a full redesign and rebuild of the site on WordPress, including a trilingual interface (Ukrainian, Russian, English), a convenient admin panel for managing a complex catalog, a lead-generation system suited to a wholesale B2B model, and a migration strategy designed to protect existing rankings and traffic.
Business challenges
- Migrate without losing traffic.
A large share of organic traffic came from existing product and blog pages. The redesign had to preserve these pages and their SEO signals so the migration wouldn't trigger a drop in rankings.
- A complex, overlapping product structure.
Products are reachable through two different paths — by product type (Catalog) and by industry (Application areas) — and the same product often appears in both. These needed to live as single, unified pages to avoid duplicate content while still surfacing in every relevant context.
- A B2B model without standard e-commerce.
Lux-X sells wholesale, and pricing is shown only for part of the range. Instead of a cart and checkout, the site needed to display prices where available and capture inquiries through forms everywhere else.
- Trilingual content at scale.
Every layer — product data, blog, static pages, system messages, and SEO metadata — had to be fully manageable in three languages.
- An admin panel the team could actually run.
With many different features, the back office had to be powerful but approachable for a non-technical team.
- A demanding SEO and performance bar.
The build had to follow SEO best practices and deliver strong Core Web Vitals, with most traffic coming from mobile.
Key Results
- A modern, fully responsive, trilingual website launched, replacing the outdated design.
- A cleaner product structure with unified pages — no duplicate content across the Catalog and Application paths.
- Existing product and blog pages and their SEO signals preserved through migration to protect organic traffic.
- A lead-generation flow that captures inquiries, showing prices where available and a request option where they aren't.
- A convenient admin panel giving the in-house team full control over the catalog and all content in three languages.
- A technical SEO foundation built to current best practices.
Our Solution
Artjoker redesigned and rebuilt Lux-X on WordPress, migrating the site from MODX while bringing both the experience and the foundations underneath it up to date.
We restructured the catalog so every product exists as a single page, reachable both by adhesive type and by industry. This reflects how customers actually search, surfaces each product in every relevant context, and removes the duplicate-content problem of the old structure. The whole experience was rebuilt in three languages, with all content and SEO metadata manageable per language from a convenient admin panel.
The migration was handled to safeguard what Lux-X had already earned: existing product and blog pages were preserved along with their SEO signals, and analytics were carried over so historical data and monitoring stayed intact. On top of that, the platform was built to current SEO best practices and optimized for performance and mobile, where most of the traffic comes from.
Because Lux-X sells wholesale, the site is built around lead capture rather than checkout. Prices are shown for products where they're available, and clear request and consultation forms turn every other visit into a qualified inquiry that lands directly with the team. Supporting integrations — Google Maps, transactional email, analytics, and spam protection — round out the platform, and a refreshed, animated, mobile-first design finally presents the brand the way a market leader should look.
Our Achievement
We delivered a modern, scalable platform that matches Lux-X's position as a leading Ukrainian adhesive manufacturer.
The new site presents a complex product range clearly to a trilingual B2B audience, generates qualified leads without a traditional checkout, and is easy for the in-house team to maintain and grow.
Just as importantly, the migration was executed to safeguard the organic traffic and search visibility Lux-X had built — so the company gained a contemporary site without sacrificing its SEO equity.
We would like to thank the team for their outstanding work on our website. Throughout our 11-month project, we were consistently impressed by their high quality standards and quick turnaround times. The final result is fantastic!
Kashcheiev Maksym
Head of Business Development
contact us:
USA
Estonia
Ukraine
Norway
