- Clearer information hierarchy and predictable controls
- Cleaner product cards showing availability, pricing, and promotions
- Responsive banner zones with measurable impact and UX safeguards
- Accessibility improvements by default (contrast, focus, alt-text, error recovery)
Mēness aptieka
eCommerce
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VueJS
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Elasticsearch
About project
Mēness Aptieka is Latvia’s largest pharmacy brand, operated by AS Sentor Farm Aptiekas, with 250+ physical pharmacies across Latvia and a leading online store.
Known for its wide range of health, wellness, and beauty products, the company approached Artjoker with a clear challenge: to reduce bounce rates, improve product discovery, and increase cosmetics sales, all while keeping their existing legacy system stable.
Business Challenges
Despite being a market leader, Mēness aptieka faced several pressing issues online:
- High bounce rates on key landing pages and product listings
- Slow and inaccurate search results, making it hard for users to find products
- Non-optimized ad placements, risking poor user experience
- Limited tools for cosmetics recommendations, impacting revenue potential
- A need to improve accessibility, trust, and usability without destabilizing the legacy backend
The goal was clear: create a smoother, smarter, and more engaging online shopping experience, while boosting revenue and user satisfaction.
Our Solution
Artjoker approached Artjoker with a user-first, data-driven strategy that balanced front-end improvements with intelligent back-end enhancements.
- UX Research & Audit We dug deep into user behavior through stakeholder interviews, analytics review, and user testing. Using Nielsen’s usability heuristics and WCAG accessibility standards, we identified friction points, confusing navigation, and checkout blockers.
- Prototyping & Validation Our team designed prototypes addressing site structure, product discovery, checkout flow, and banner placements. Iterative testing with stakeholders and target users ensured each change would make a real impact.
- UX/UI Redesign
- Intelligent Search (Elasticsearch)
Implemented smart search backed by Elasticsearch: a typo-tolerant, synonym-aware, and popularity-boosted search engine.
- Reduced dead-end searches
- Increased search-to-product clicks
- Built analytics to continuously improve relevance
- AI Cosmetics Recommender
Introduced an AI-assisted skincare journey:
- Guided customers to suitable products based on skin type and preferences
- Allowed merchandisers to override, curate, and A/B test recommendations
- Balanced automation with human expertise
- Infrastructure & Performance Support
- Optimized server, CDN, and caching hygiene
- Cleaned up logging and monitoring to ensure stability during traffic spikes
Timeline
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Weeks 1–4
Research, interviews, analytics review, heuristic & accessibility audit
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Weeks 5–12
Prototyping, UX/UI redesign, validation with stakeholders & pilot users
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Months 4–6
Front-end build, back-end advisory, Elasticsearch search, AI recommender, infra tuning, staged launch
Within this project, Artjoker demonstrated our expertise in UX design services by crafting an optimized user experience for Mēness Aptieka. We showcased our proficiency in pharmacy eCommerce website design, ensuring a seamless and intuitive online shopping journey. Our deep knowledge of pharmacy web design allowed us to deliver a solution that not only met but exceeded user expectations, driving engagement and boosting conversions in the cosmetics category.
Key Results
- Bounce rate dropped by 30%+, keeping users engaged longer
- Cosmetics revenue uplift linked to AI product recommendations and improved merchandising control
- Faster, smarter product discovery via Elasticsearch (↑ search usage and search→PDP CTR; ↓ zero-result queries)
- Stable ad monetization through compliant banner zones without degrading UX
*Exact figures are under NDA; trends based on client analytics after rollout.
Our Achievements
By combining smart design, AI tools, and performance improvements, we helped Mēness aptieka make the online shopping experience smoother, faster, and more enjoyable for customers. Here’s what changed:
- Easier and faster shopping Users can find products quickly thanks to improved search and smarter AI-based product recommendations.
- More engaging pages Landing pages and product pages were redesigned to keep visitors exploring longer.
- Better support for cosmetics shopping AI skincare recommendations helped customers find products they love, boosting sales.
- Smoother ads and promotions Banner zones were optimized so marketing messages reach customers without disrupting their experience.
- Reliable, stable website Improvements under the hood mean the site works well even during busy times, giving both staff and customers confidence.
Ready to Boost Your Digital Presence?
In short, customers stayed longer, shopped more, and found what they were looking for faster, while Mēness aptieka gained more control over its online experience and future growth opportunities.
Ready to bring AI to your business? Our AI development service can help you integrate smart tools like AI-driven recommendations and intelligent search into your website, improving the user experience and driving revenue growth.
Let’s talk about how we can help your business grow — book a free consultation today!
We will contact you shortly to arrange a meeting to discuss your goals.
Kashcheiev Maksym
Head of Business Development
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