ULTIMATUM
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Laravel
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Wordpress
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CSS 3
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HTML 5
About project
ULTIMATUM is a Ukrainian tactical and military-style apparel brand focused on functionality, comfort, and modern design.
Artjoker had already supported the client at an earlier stage, helping improve the online store with core e-commerce features such as product import automation, one-click purchase, customer account functionality, and delivery integration.
As the business grew, those improvements were no longer enough. The next phase was focused on a bigger goal: rebuilding the platform as a custom e-commerce solution with stronger performance, broader B2B functionality, deeper integrations, and a more scalable architecture.
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Project
Online store -
Client’s location
Ukraine
Business Challenges
The client needed more than a standard online store.
The platform had to support:
- automated product and inventory management
- both B2C and B2B sales flows
- CRM and delivery integrations
- stable performance under growing load
- a better customer and manager experience
What Artjoker delivered
To support the client’s next growth stage, we rebuilt the platform from scratch and focused on the areas that mattered most for e-commerce operations:
Custom architecture
for more flexible business logic and future scaling
New UI/UX design
for a faster, clearer shopping experience
TorhSoft integration
for automated product data import
KeyCRM integration
for centralized order processing
Expanded B2B functionality
with wholesale accounts, custom pricing, and bulk ordering flows
Improved catalog and checkout
with better filters, search, and one-click purchase
Customer account area
with order history, status tracking, and profile management
Nova Poshta integration
for shipping automation and real-time tracking
Analytics and performance optimization
for better decision-making and stable operation
Result
The client received a custom e-commerce platform built around real business processes and ready for further growth.
The update helped ULTIMATUM:
- improve conversion
- increase average order value
- improve user experience
- automate key business processes
- improve manager efficiency
- create a stronger foundation for scaling
What this upgrade demonstrates
This case shows how Artjoker helps e-commerce businesses move beyond limited website functionality and build platforms that support real growth.
Business value delivered:
- rebuild and scale ecommerce platforms
- integrate core business systems
- support both B2C and B2B sales in one product
- improve performance, usability, and operational efficiency
Running an e-commerce business with growing operational complexity and limited platform flexibility?
Artjoker helps brands redesign, rebuild, and scale commerce platforms with custom architecture, smart integrations, and performance-focused development.
Book a free 15-minute discovery call — we’ll review your platform and outline the best path to growth.
Kashcheiev Maksym
Head of Business Development
contact us:
USA
Estonia
Ukraine
Norway
