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Natalya Brinza Project Manager

How Can Retail Business Use Mobile Apps?

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How Can Retail Business Use Mobile Apps?

Today, gadgets have taken a huge part of the work from a computer. Users often use phones to work with documents and mail, and often these functions are used by entrepreneurs. Accordingly, with such a high level of use of phones and tablets, grows and an assortment of mobile apps for them. But how retail business can use mobile apps?

Cellular and access to the global network will modify the process of cooperation between buyers with providers, owners of small businesses, including banking institutions. In developed countries, most bank customers wish to use the best retail mobile app or online access to bank services. The survey of people in various countries shows that more than 50% of respondents are more likely to leave their wallet at home than the cellphone. In countries with a highly developed banking sector and info technology, this figure is over 80%.

What business tasks can be solved with the help of the retail mobile app?

In general, they may be subdivided into applications for the company's internal needs (applications on employees 'devices or on company devices), and apps for marketing, branding and sales (apps on user’s devices).

When company executives realized that smartphones are used for work and carry a large risk of leakage of information (in case of theft device or if the owner loses it), and the prohibition or delimitation of devices at work and homework is not working well, they tried to take workspace on mobile devices under their control. Now, every major vendor of the mobile OS has certain mechanisms by which it is feasible to clear info from the central server and disable obtainable to data on lost mobile devices or on the devices of outsiders.

apps for retailers

The most popular types of mobile app for the retail business

Here is a useful list which you should save for the business ideas.

  1. Phone applications for process automation. This category includes, in particular, advanced automation systems for restaurants, hotels, malls, which reduce the cost of neglect and support compared to full-fledged workstations based on PC.
  2. Add-ons for increased productivity and collaboration:
  • Systems for sharing and collaborating on files;
  • Internal communication, messengers, trackers of messages;
  • Electronic questionnaires, mobile versions of corporate social networks;
  • Project management systems and tasks that require continuous collection, refinement and synchronization of information.

When to begin the forming of this business project?

Of course, not every company necessarily craves the mobile app for retail business. If you your company is in tourism, medicine, car business, beauty industry, delivery and stores, services sector, fitness, leisure areas, smartphone programs will be very useful in encouraging more buyers.

Check this essential list, and define why your business requires an application

You can use an application as an “extension” of online services. Such approach will help you to satisfy customers’ needs and divine the future purposes:

- Mobile showcases of Internet catalogues and stores;

- Ticket attachments;

- Mobile banking; (The use of phone technologies and online banking services offers a wide range of occasions for attracting customers and reducing costs. These tasks today are among the most significant for the most world and domestic banking institutions. At the same time, it should be remembered that if you want to develop a mobile app for retail business, you’ll only labour with the people who have a phone of the desired brand, which is quite a bit and which often would suffice to SMS / E-mail distribution.)

Read alsoWhat To Choose Between Voice APIs And SMS APIs For Your Mobile App

Mobile app useful for retail business

However, the origination of mobile banking distribution channels claims a lot of effort. Those banks that want to take profit of all the avails of mobile access should pay attention to the following.

  • The origination of such project for the provision of services is hard up in an integrated approach - the technological component and design. Low ease of utilizing of the mobile addition and complexity in the implementation service can cause a negative effect, which together with the spent money on the custom mobile app development for retail business will lead to larger loss and drop in loyalty indicators.

  • Simplify the availability of services and products to a minimum. Therefore, setting the number of steps to perform a certain operation in the remote mode is a priority.

  • Personalization of service, which is potential for utilizing the info accumulated by the banks about the user's way and the behaviour of them.

  • The securement of the consulting and tech support.

  • Tracker status orders or parcels forwarding.

  • The mobile app as a fidelity platform. The handy and fashionable lately was the use of the application instead of the permanent client card.

In our time, everyone is taking advantage of the opportunities that the worldwide network provides us with. Of course, to be closer to your customers, your business needs a website. Internet access 24/7 from virtually anywhere in the world is becoming more and more possible thanks to various devices that are improved and popularized very quickly. Focusing on mobile gadgets is not just a modern trend but a compulsory strategy to prevent people. There are some steps to the mobile world. These are the mobile version and the responsive web design. In addition to customizing the site, you may also create an entirely new product - a mobile edition. Since the retail mobile app is an identical concept with the mobile version of the website today we focus on the so-called “native” phone apps that immediately arise in the minds of people when they hear just the phrase “phone app”.

Which are the comparison criteria for site and app?

Users have direct access from any device to websites through the browsers when are connected to Internet. If you want to use the app, you must download and install it from online stores.

Since the sites work in the browser, they assume the presence of the Internet; otherwise, they do not make sense. When users do not have a network connection, it is convenient to use mobile applications because one of its profits is the possibility of offline access.

Highlighting the main pros, you can have the clear understanding why apps are more convenient that websites:

  • Accessibility

  • The requirement to the Internet

  • Renewal

  • The term of exploitation

  • Permanent contact point. Owners of phones and tablets install native apps on the device that are constantly around them and are probably used tens of times a day.

  • The potential for repeated sales. The seller is able to provide a permanent and visible presence on the device.

  • Simplify payments. Mobile apps make render simpler, faster, and safer compared to websites.

Read also: How to Integrate Payment Gateway in a Mobile App?

Cons, of course, is also present. The main drawbacks are:

  • The value of the project. The high price for entering the mobile trade with the assist of the project is one of the most obvious drawbacks. The median retail mobile app development value is $3000-5000 and even more.

  • Regular refinancing costs. If you need to make updates, correct a mistake, you will need the support.

retailer mobile apps

What are business requirements for building an app?

Before forming a project, you ought to calculate whether it will bring that rely on benefit. After all, such a program may both assist the development of your case and not bring any results. If you’re sure that the mobile application will relief increasing of sales you ought to draw near the search of the artist carefully.

It's not sufficient just to unwrap a phone application for business. No less important role is played by his progress. It means you ought to encourage people and predispose their looks. To do this, you must think of the costs. Not only is the decor and practicality of your application are prominent. The quality of the product and the service provided should also be at the level. Pay attention to advertising, don’t let customers forget about the product, improve the application regularly. It's no secret that many users are often annoyed by regular updates because they complicate the work with the program.

Read alsoHow to Create a Brand Name for Startup or Business

A mobile application is a continuation of online services, as well as mobile loyalty programs - what the market lives today. This is the tool for online stores, which allows you to ensure people with a unique experience simplify occupation with the site and make a purchase. At the same time, their use as one of the methods of attracting buyers will be a very costly investment, with the need to regularly allocate additional funds for upgrades or any other changes.

Users of mobile gadgets not only play games or sit on social networks. Statistics show that there are sales on the mobile Internet. Developing applications will be an indisputable competitive advantage for your business. If you decide to create such a project, then you’ll be able to get not only high-level products but also open new horizons to your business, expand the reach of potential customers, and significantly increase the profitability of your company.

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