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Before the website gets into developers` hands, it`s important to choose its design. There are several ways, the most popular - individual design or template. As usual, there isn`t definitely a good or bad solution - both of them have pros and cons. To choose a proper variant, you should start from scratch - learn how the website is built and then you`ll see all the advantages and disadvantages.
A template contains ready-made pages that you simply add to a website. Good ones also have the right UI and look attractive. If you can choose a quality template, you just skip the first three stages.
If it`s necessary, in CMS you can buy a theme that makes it real to skip the fourth stage. There are specialized themes that enable skipping the fifth step.
Each tool has features. Most of all, templates have a pretty common and simple design that is oriented at planned functionality (depending on if it`ll be a landing, online shop or corporate portal). Moreover, there is a high probability that the chosen product is used on other resources.
Pros of building a website on a template:
Cons of building a website on a template:
Unique web design is fully developed for a specific customer. This allows you to work out all the little things and achieve full compliance with the corporate style. Implement only the functionality that is needed for a specific project. Make the appearance of the platform recognizable, special.
Pros of unique web design:
Cons of unique web design:
So what should you choose depending on a case?
It`s worth to build an online shop on the template if you`re limited in budget or deadlines. Current templates look nice and optimized for search engines. It`s quite easy to correct them and get the required product: change header, logo, footer. Serious web sites provide information on how many times a particular product has been sold, and for a fee they can even remove it from the sale, increasing the uniqueness of the design.
If there are special requirements or the status does not allow the use of ready-made solutions (for example, BMW will order only a unique design, in compliance with the corporate style), the development of a unique design cannot be avoided. Do not forget that in this case you can analyze the competitors’ web services and highlight the best working solutions or collect references from any pretty platforms. You can also add to the website everything that is on the Internet - the main thing is to evaluate the relevance of decisions and do not forget about the features of your target audience.
A web template is not universal evil. It is always important to correlate the pros and cons, choose the tool that best suits the situation - you can create an online store or website on MODx with a non-unique design if you are running out of time, there is no sufficient budget or need for a unique product.