How we increased perfume sales by 200%

Our Solutions

To assist our client, a U.S.-based retailer of premium-inspired perfumes and oils, we implemented a holistic and highly specific approach to context advertising. Primarily, we focused on optimizing existing campaigns, resumed the suspended account, and tailored an approach to the most effective budget management.

• Optimization of Existing Campaigns

  • Budget Reallocation: In the course of analyzing the performance of the advertising campaign already launched by the client, it was discovered that the advertising budget for perfumed oils was much higher than the money spent on advertising perfumes. In this regard, the first step toward managing the advertising campaign more efficiently was reconsidering the distribution of available resources.
  • Enhanced Ad Targeting: Specifically, we recommended concentrating the efforts and portion of the budget on promoting the perfumes made by our client, as the revenues gained from this measure were likely to be more impressive. At the same time, we sought ways to improve the targeting of the advertisements and, therefore, the conversion rates.
• Account Reinstatement

  • Resolution of Google Merchant Center Suspension: The account of the client got suspended since its products resembled premium perfumes but were not 100% of that brand. Our service connected with the support team of Google to explain the kind of products our company offered. As a result of rewording the content of the website and communicating with the company for two weeks, we managed to get the Marketing and Advertising company’s account back, and we continued with our full advertising activities.
• Contextual Advertising Setup and Optimization

  • Launching Shopping Campaigns: To maintain sales momentum, we initiated standard shopping campaigns, which provided a steady flow of transactions.
  • Feed Optimization in Merchant Center: We applied feed transformation rules in Google Merchant Center, testing various queries and strategies to determine the most effective ROAS (Return on Ad Spend).
  • Campaign Learning Enhancement: We transitioned campaign learning from relying on Google Analytics transactions to Google Ads conversions, enabling more advanced tracking and optimization.
• Performance Max Campaign Testing

  • Introduction of Google Performance Max: We utilized Google Performance Max campaigns, which optimize the use of Google’s key advertising channels such as Search, YouTube, and Maps. This approach allowed for more strategic budget allocation.
  • Budget Focus: We concentrated the budget on product listings while limiting search and display ads. Through continuous audience feedback testing, we identified the most effective strategies and adjusted ROAS settings accordingly.
• Campaign Scaling and Budget Management

  • Gradual Budget Increase: We progressively increased the advertising budget, starting with $2,850 in May 2024, while carefully monitoring performance metrics.
  • Quality Control: Throughout the process, we consistently analyzed the quality of search queries and the effectiveness of advertising for each product, making necessary adjustments to enhance performance.

The Technology Used

Results

Over the course of our engagement, we achieved the following results:

• 208% Increase in Sales

  Through targeted contextual advertising strategies, we were able to boost the client’s sales by 208% within the first month.

• 226.47% Revenue Growth:

  Our optimization efforts led to a significant increase in revenue, with a 226.47% growth recorded in just one month.

• 38.75% Higher Conversion Rate

  The enhanced ad campaigns resulted in a 38.75% improvement in the conversion rate, ensuring more effective use of the advertising budget.

• Reinstated Google Merchant Center Account

  We successfully resolved the account suspension issue, allowing the client to continue promoting their products without any further interruptions.

• Sustained Growth Over Two Months:

  By the end of two months, sales had increased by 188.33%, and revenue had grown by 246%, demonstrating the effectiveness of our ongoing strategies.

These results highlight the impact of our strategic approach, enabling the client to thrive in a highly competitive market with a limited budget.