Marshal: Fueling Made Easy: Mobile App & Rewards

Our solution

We designed MARSHAL around a simple principle: the app should make things easier for customers and smoother for station operations. We delivered the platform through 7 key building blocks.

• A unified customer profile and digital loyalty card

  We implemented secure onboarding with automatic loyalty card creation and convenient login via Face ID / Touch ID. This also enables a mobile app for checking gas rewards balance and managing bonuses in real time. A single customer identifier works across:

  • the mobile app
  • gas station checkout
  • bonuses and coupons
  • promotions and personalized offers

  This keeps loyalty consistent and gives the business clean data for segmentation and targeted marketing.

• In-app fuel purchase with a real-world station flow

  Customers can select a station and fuel type and pay directly in the app — a true gas station mobile payment app experience and a convenient mobile app to buy gas. Then:

  • the order is sent to the POS in real time (APIs + webhooks)
  • station staff instantly sees it, identifies the customer, and starts refueling

  It’s a smooth journey that fits existing station workflows: app → cashier → pump.

• Promotions, bonuses, and coupons synced in real time

  To make personalization reliable, we synchronized:

  • fuel prices
  • general and personalized promotions
  • bonus balances and redemption
  • coupons (like free drinks)

  This creates a “what you see is what you get” experience — a key driver of trust and repeat use. The app also surfaces the latest network news and promotions, so users always have current updates and offers at hand.

• Interactive station map & route planning (built for real trips)

  MARSHAL includes an interactive map of gas stations with quick search for the nearest location and route building to a selected station. This reduces “search friction” on the road and helps customers move from intent to refueling in just a few taps — especially when they’re in unfamiliar areas.

• Engagement mechanics that encourage repeat visits

  MARSHAL includes features designed to keep customers coming back inside the mobile gas application:

  • achievements and rewards based on activity
  • trophies and unlockable loyalty card skins
  • coffee subscription redemption via barcode scanning at checkout

  These mechanics support visit frequency and engagement beyond fuel price alone.

• Giftable fuel talons (vouchers)

  We enabled a simple way to gift purchased fuel talons/vouchers to another user (e.g., a friend or family member). This adds flexibility for customers and opens a natural referral loop — users can share value directly from the app, without extra steps at the station.

• Support & station-specific feedback (service quality loop)

  The app provides direct access to customer support and lets users leave feedback about a specific gas station. This creates a fast, structured feedback loop for operations teams — helping identify service issues sooner and improve customer experience across the network.