This is statistical data, and statistics, as we know, is an exact science:
- 66.6% Of the world's population - about 5.6 billion people - use a cell phone;
- A person spends between 4.5 and 11 hours a day online. For example, Android users spent a combined 3.5 trillion hours online in 2020;
- About 45% of users search for products and services on social media, and the percentage is much higher among Generation Z. Zoomers are more likely to search for brands on Instagram or Tik-Tok than on a search engine;
- 9 Out of 10 people use the Internet from a smartphone. The phone is the priority device for getting online, which makes sense.
The pandemic has done its part - since 2020, people have been downloading more different apps. Experts predict that by 2025 there will be about 7.5 billion mobile users. And all of them are using mobile applications.
Order food, buy any goods from clothes to building materials, download games, textbooks, simulators, develop an individual training program, communicate, work - using applications, a person can, in principle, not leave home and live a full life. Which is confirmed by the numbers:
- By 2022, the volume of online purchases from the phone in the U.S. had grown by almost 70%, and the growth will continue.
- Gross app revenue on Google Play in 2020 was $38.6 billion.
- Also in 2020, the mobile gaming industry earned $75.4 billion.
All of this means that you're losing out on significant revenue if your business still doesn't have an app. And experts are predicting app revenues of around $1 trillion by the end of 2023. Still wondering if it's worth developing?
Тo additional profits, the app will allow you to reach a segment of potential clients, "get" some of your target audience, get to know it better, and receive quality feedback. That, in turn, also affects your profits. And the mobile app makes marketing functionality more extensive:
24/7 from anywhere in the world where there is internet, at any time of the day or night. You are always at your client's fingertips. Literally.
Additional channel of information
You can collect information about customers - names, numbers, emails, see entry points, analyze user needs. Here you can use push notifications, click ratings, and response time statistics.
Give customers in the app what they want. Make your app as user-friendly, personalized as possible, and the feedback is instantaneous. Yes, if you collect a personalized customer experience for everyone, customers won't leave you. You can embed a loyalty program in the app or create an app specifically for it.
There's value - there's an app - there's a brand. A branded app with a recognizable design, style, and unique features has never hurt anyone.
The more people know about you, the more leads will convert into sales. The more time people spend on you, the better. Integrate the app into social networks, use them as a first touch point.
If you create a user-friendly app with unique features that perfectly "knows" each user, people will talk about you themselves. That's how you "grow" brand advocates.
A mobile app should make the user's life easier while also attracting and entertaining them. It should also be multifunctional. Accordingly, marketers choose, and developers implement, features and tools that help close users' needs.
Previously, applications were written for one task: communication, sale of goods/services, and delivery. Now it makes sense to create multifunctional applications, an environment that will cover the maximum needs of the user. After all, it is very convenient if you can consult, buy something, pay, and make delivery in one place.
Developers are striving to create programs more sophisticated than voice recognition or voice search. Very soon artificial intelligence will learn to recognize the user, determine his emotional state, based on personal data about the user, and quickly find the necessary information. Use it in the development of your application.
Circumstances have shown that video communication may be the only way to work effectively as a team. That's why app developers are striving to create even better and more convenient tools for video communication in apps.
3D graphics and visualization
Now it is not just a gimmick, a decorative element, but a necessity. 3D graphics have the most pragmatic value in applications - they allow to show the product from any angle. This allows the user to get a good look at what he is buying.
Colorful visualizations provide an emotional response from the person - this is their main purpose. In addition, visualization is one of the easiest ways to explain complex things clearly.
The ideal app must work equally well on different platforms. Therefore, developers strive to erase the boundaries between software for smartphones and PCs. Apple has already introduced a chip that ensures that applications work equally well on the phone and computer. The cross-platform nature will expand the potential audience of applications, because it can be used on any device.
The more digital products there are, the stronger the user's sense of global surveillance. When developing an app, make sure your customers' personal information doesn't get to spammers, and be honest about what information the app collects. For example, an algorithm developed by Apple generates random emails from which emails are redirected to the client's email address when the user logs in. In the cryptocurrency niche, blockchain has been used successfully.
Naturally, the app should be aesthetically appealing. Nowadays it is difficult to surprise or at least attract a person's attention. Designers combine new features (for example, neomorphism) and proven trends - minimalism, cool fonts, color schemes. Developers add a variety of sounds, gesture control (not only scrolling and swiping), hidden navigation instead of hamburger menus, create situations for micro-interactions - in general, they do everything to make people enjoy spending time with the app.
Experts are confident that the app market will continue to grow. In 2022, there will be more than 6 billion smartphones in the world, the number of app downloads will grow by 45%, and spending in mobile stores will amount to about $156 billion. And people will buy more "household" apps rather than games.