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How to Find a Startup Idea?

Alexander Prokopiev
Alexander Prokopiev CEO of ARTJOKER
7 min read

How to find a startup idea is the most frequently asked question among businessmen. A brilliant idea for startup is rather a subjective notion because one considers it great, while others consider it a total trash. Every startup idea first has to be poised, developed and then estimated by the investments it has attracted to make sure it is worth it. After reading this article, you will be inspired and get valuable tips on how to develop a startup idea.

What Makes a Good Startup Idea?

Many successful startup ideas have numerous similarities. In this section, we will look at the attributes that are common among successful startups. Startup ideas must meet a wide range of criteria to be successful, profitable, and viable. Many startups fail soon after launch because their idea is not marketable, commercially viable and profitable.

If you think thoroughly about your startup idea, you not only become more confident, but also convince future partners and investors in the rightness of your idea. Good web development startup ideas meet the needs of the target audience and offer them something new. Even the world's most experienced and greatest entrepreneur with a competent development team and unsurpassed execution will fail if his idea is flawed.

After reading this section to the end, analyze how many of these attributes your startup idea has, so you can understand where to focus your efforts in the future. If your software development ideas for startups meet most or all of the points listed below, you will have a solid foundation on which you can build your startup.

Eliminate a Significant Pain Point of the Customer

To outperform the competition, your startup has to solve a serious customer problem. You have to create a solution that users will need to have, not nice to have. For a product to be successful it has to serve a purpose and be unique, many successful startups are often built on novelty and distinctness. If you are trying to come up with good startup ideas for web developers, then think about how these ideas can help users and what problems they solve.

If your product has an outstanding purpose that will help people in some area, then it will be successful. Useful products help users save time and simplify frequently used processes. You have to determine how your product will help users, what specific issue it will solve, and whether it can fill a particular gap in the market.

Remember that if you don't take user issues into account, you can't successfully build a startup idea. If your startup is analogous to certain popular products on the market, and you are confident that it can solve a user problem more effectively than existing solutions, then you should try to create one.

Capable of Generating a Profit

A startup must not only solve a certain problem, but also be commercially viable. If your idea is not profitable, and you cannot justify its profitability, investors will not support you. To successfully create a startup idea, you need to analyze how much it will cost to develop your product, as well as whether these costs will be recovered in the future.

If after analyzing your idea, you realize that it can't make a profit, you need to either come up with a new idea or improve your existing idea and take steps to monetize it. Remember that you need to have enough profit to maintain your product. Also remember that no startup will be profitable without a well-thought-out business plan.

There are Opportunities for Further Growth

Your startup must have the potential to grow further. It is preferable if your startup is in an emerging sector because you can take advantage of new marketing and technological opportunities to reach the maximum audience. If your product doesn't have opportunities to increase sales and expand your customer base, there could be problems in the future.

Among other types of ideas that develop into startups, the most successful are scalable startups. Keep in mind that investors and partners will pay close attention to the expansion potential of your startup. Ideally, if your product will be low-cost and highly profitable.

It is Not Obvious

The issue with obvious startup ideas is that you will have many competitors and will have a hard time getting ahead. Having many competitors in your chosen industry is a tough starting point for your startup. Few entrepreneurs dare to work on an insane, non-obvious and useful startup idea. However, such startups very often become successful. You must have a unique understanding of the problem and come up with a bold solution that others do not notice. A successful startup is about creating startup ideas for software developers and shaping things in your own way.

Turn to the Large Market

For you to make a profit, there has to be sufficient demand for your product. You need to choose a large, or a growing market, so investors are more likely to be interested in your startup and your business will grow in the future. The market you select should be stable and not falling in popularity. To reach a wide audience, you need to come up with or find tech startup ideas for developing countries.

You should strive to serve a global market and make sure your product will be valuable for customers. If you target a small market or your product has little value to users, your startup will fail. Think about whether there are enough users in the world who will use your product every day. If you select a large and fast-growing market, your startup can grow quickly.

Use Innovation

Nowadays, all industries are being disrupted by software companies, causing customers and economic value to shift from old companies to new ones. Modern companies are searching for opportunities to disrupt multibillion-dollar markets. If you want to build a startup from idea to successful business, then you need to use innovation whichever industry you choose.

Big breakthroughs in technology allow small companies to compete with large companies. Many global markets have become easily accessible, and startups that have been around for a few months, using modern technology, can compete with companies that took decades to create a global presence.

Tips for Choosing a Startup Idea

Where can one find an idea for a startup? This is an interesting question, and we believe that all good ideas come as a result of some kind of necessity or simple laziness. There are many examples in world history, and in most cases they were invented for everyone's convenience. Of course, it is hard enough to invent an original and promising startup idea and few people manage it, but there are ways to make this process more effective. To help you find a great startup idea, we have prepared some useful tips for you.

Market Demands

If you are initially not a genius, and you see nothing special in a dream, then it's better to come down to the point as a practical matter:

  • Complete a marketing research
  • Analyze what people need the most
  • What kind of products lack
  • Analyze the latest best startups

The idea is to form a certain checklist of points your startup will be made of.

How to Find a Startup Idea?

Idea Modification

If you think that get an idea for a tech startup is enough to succeed, it's not. It takes quite a lot of time from idea birth to bringing it to life. I can't even imagine how many great startup ideas were buried under the mix of doubts and lack of self-trust. But there have been many cases where they were implemented but failed. So, study all the pros and cons before you start working on the idea.

Tip: Discuss the idea from different angles and perspectives. As a result, you will get an objectively cool idea and material to work with.

How to Find a Startup Idea? - 1

Your Expertise

Expertise for startups is like a heart for living. There is nothing better than being knowledgeable in some areas. It is hard to find great specialists, and how can you check their knowledge if you are out of touch? Besides, it's a big opportunity to show all your imagination and creativity. Choose a business field where you are a genius, and then strive to find a good startup idea.

How to Find a Startup Idea? - 2

Networking

Some people consider it the best way of communication in the business field, but not everyone loves it so much. Try being open to all conversations and people because usually these conversations can yield marvelous results for your startup ideas. If you are not a person who is really into new acquaintances and talks, do it at least for your future and the future of your child (startup, of course).

How to Find a Startup Idea? - 3

Notepad

Sounds strange, doesn't it? You may ask me, who uses notepads in the era of computers and cell phones? I can say that ideas are so unpredictable that you can find your startup idea even in some unbelievable places, like at the university, during important meeting or elsewhere. And so, you better be ready to note it down. Maybe it isn't worth putting away all the things you do, but at the same it should be just in front of you should you want to make changes, brainstorm or just not waste your time on it in the future.

How to Find a Startup Idea? - 4

Idea Pitching

To pitch your idea perfectly, you will need a lot of time and preparation. Mind that your future depends on how you present your startup.

How to Find a Startup Idea? - 5

Our expertise for startups

Startups are so popular nowadays. That's why more and more agencies provide their services and skillful consulting to convert your idea into a unicorn. But there is also a risk of being conned by unqualified specialists, which will damage all the rosy expectations you have. So, before concluding any agreements, check the company's readiness to realize your project. Speak to programmers, PMs and all the other people who are involved in startups development.

To make sure they are the best:

  • Check their portfolio (technologies they use, detailed description of a process, etc.);
  • Estimate their passion to what they do and the way they elaborate your idea for startup;
  • Pay attention to the company size (it's better to choose smaller companies, as they are more focused, and every project is like a prize; they develop it thoroughly);
  • Check clients' reviews (the reviews can help you understand what sort of company it is).

Domain expertise by ARTJOKER

We have many startup projects on our account and expertise for startups, and can help you bring it to life the way you will love it. In other words, we will tinker your idea. Here are some ideas you can take on board, improve and develop according to your perspective:

  • App for social networking between small groups of people for offline communication or selecting random events you can or want to visit (movies, theater, meet-ups, etc.). The mobile app development process for such an app is relatively simple and budget-friendly. Create mobile apps useful to everyone and go great guns.
  • Voice-to-voice translation mobile app will help you make an instant translation during your communication with foreigners.
  • App for all bookworms or people that consider it the best gift. People usually choose books at random, and this app will help you instantly get reviews from Amazon or other online aggregator by title.

Content of the article

Conclusions

To build a successful startup, the first, and most responsible, step is to come up with an idea that is unique and game-changing. Many entrepreneurs can't get a good startup idea. However, we hope that after reading this article, you got some food for thought. Set goals and requirements, form a clear vision for the product, and let your idea take shape. Remember that having a great startup idea is only the first step to becoming a successful entrepreneur. You need to work hard to bring your startup idea to life.

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