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How to Choose a Mobile App Development Platform

6 min read

Check out Artjoker's infographics to discover the criteria of choosing the most appropriate mobile app development platform to drive your application to worldwide success.

Howadays, the number of the best mobile development platforms increases every day, and the rivalry is huge! In this article, we are going to discuss how to choose a mobile app development platform, as well as compare a list of different mobile app development platforms.

How to Choose a Mobile App Development Platform

There are 4 main mobile applications development platforms. According to statistics, Android is the most popular platform in the world by users' preferences. It is followed by iOS (with 13.9%), Windows (with 2.6%) and Blackberry (with 0.3%) of global users.

Mobile app development platforms - what are they?

Native mobile app development platforms (e.g. iOS, Android) have their advantages and disadvantages. You will get the full and rich experience but you may not have such a deep understanding of the platform to build a perfect application. Be sure that native application is the way to go for your company, because it is costly to develop several apps on different platforms.

Target audience

For iOS, the target audience are the Businessmen and the so-called Fashion victims. Iphones and Ipads are good for people that prefer intuitive and stable operating system. Those users always want to be up to date, they follow news of mobile technologies and likes buying newest models. Besides, iOS techniques show a great performance that can be used in business. So these are perfect for businessmen who want to enjoy the device, its prettiness and simplicity without wondering "how things work".

The target audience for Android are nerds- those IT-related guys who want to understand everything in their phones with the possibility of changing or personalizing it. Basic users also love Android for its reasonable price and a wide opportunity for customization.

Windows phones seem to be created especially for the "young and dynamic". Those guys enjoy all things media-related, such as constantly listening to musicand watching videos. It is also a great device for people who don't want to pay a lot for an interesting and entertaining smartphone and for Windows fans.

Read also: Best Programming Language for Mobile App Development

The last operating system in the best mobile app development platform comparison is Blackberry. This is for those who prefer to stay in touch all day long to complete a huge amount of work in time.

How to Choose a Mobile App Development Platform - 1

Features of usability and design:

  • for iOS devices, it is native integration with useful apps, as well as fantastic usability;
  • for Android devices, it is providing with fluid interface and the design for immediate response;
  • for Windows phones, it is screen multitasking, more battery life, integration with Xbox and intuitive usability;
  • And last but not least. For Blackberry devices, it is accent on comfortable calling, e-mails and messaging.

Interface features:

  • a free configuration of screens and widgets, and high customization in Android;
  • easy-to-use, elegant and minimalistic interface in iOS;
  • Windows's interface is simple and has customizable home screen;
  • Blackberry has block interface with improved multitasking and intellectual keypad.

Security of the best mobile development platform

In terms of security, we will highlight the platform with the best level of protection and the worst one. So iOS devices probably have the best system for saving your private information - fingerprint scanning provides access to user's files, which is sometimes even impossible. They also have the iCloud storage that is practically not susceptible to hacks (though it did happen a few times). The next one is probably Windows phones, which are protected with the approval of apps by Microsoft in Windows phone store. It is followed by Android devices, which allows you to customize your security the way you want. And the lowest level of protection in our list of mobile application development platforms goes to Blackberry, which is designed to provide industrial strength enterprise security.

Price and popularity of the best development platform for mobile app

The most reasonable cost-effective platform to build an application, which also commands a reasonable market share is the Android, with about 2.2 million apps in the Google play store. The iOS is the next one with the highest prices (more than $600) and a little amount of apps in the store. Windows and Blackberry have comparatively low number of apps in the store, though they provide less rivalry.

Read also: Trends in Information Technology 2018

While choosing best mobile app development platform, check the map with regions of high popularity by country listed in our infographics.

How to Choose a Mobile App Development Platform - 2

How to choose a mobile development platform

So these are what you should do before choosing the best development platform for mobile app

1. Learn more about your future users.

What devices does your target audience use - Smartphones or tablets? How often do they use them? Calculate the average user's income. Can they purchase an iPhone or iPad from Apple, or do they use more budget-friendly options like Android? Or maybe most of your audience are fans of Windows Phone?

2. Think about the business model of your application

Determine the clear purpose of your application, consider options for its monetization, and the relationship between the application and users.

For example, you know that business people are more likely to use iOS, so if you want to develop an application for business, you need to first pay attention to this platform.

If your target audience is rather diverse and it's not possible to highlight the most popular devices, start with the development of the platform that is the most essensial for the specific case of your project. In this case, you can develop a ready-made application without going beyond your budget, test it on active users, and then develop versions for other platforms based on feedback received.

3. Develop the application gradually

Developing an application for all platforms immediately, firstly, takes significantly longer and secondly, does not provide an opportunity to receive and analyze feedback from users and make additions and improvements to new versions.

Moreover, by running two or more platforms simultaneously, you face the same problems in each of them. For example, if, after analyzing user reviews, any application function needs optimization, changes will be made on each platform, which will increase the amount of time and money spent.

Developing an application for all platforms makes sense if the plans for the long-term development of the project are clearly defined, an audience is identified , an application monetization model is built, and so on. Calculate all the options, assess your prospects and prioritize which version should be released immediately and which ones can be postponed until the application starts working steadily to achieve your goals.

Analyzing the information provided above when choosing a platform, you need to answer these questions:

  1. Who is your target audience and what devices do they use?
  2. What is the purpose of the application and how do you plan to monetize it (if at all)?
  3. What options for the development of the application do you see in the future?


So, to summarize this article, it is necessary to mention that it is up to you to decide which mobile app development platform to choose, and Artjoker company will happily help you with this choice

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