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Natalya Brinza Project Manager
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How to Choose a Mobile App Development Platform

Nowadays the amount of best mobile development platform increases every day, and the rivalry there is huge! In this article we are going to discuss ways of choosing a mobile app development platform as well as we will list a mobile app development platform comparison.

 Choose a Mobile App Development Platform

There are 4 main mobile applications development platforms and according to statistics data Android - is the most popular platform in the world by users’ preferences. It is followed by iOS (with 13.9%), Windows (with 2.6%) and Blackberry (with 0.3%) of global users.

Mobile app development platforms – what are they?

Native mobile app development platforms (e.g. iOS, Android) have its advantages and disadvantages. You will get the full and rich experience but you may not have no such a deep understanding of the platform to build a perfect application. Be sure that for your company native application will be the way to go, because it is costly to develop several apps on different platforms.

Target audience

For iOS the target audience - is Businessman and, so called, Fashion victim. Iphones and Ipads are good for people that prefer intuitive and stable operating system. Those users want always want to be up to date, they follow news of mobile technologies and likes buying newest models. Besides iOS techniques show a great performance, that can be used in business aims. So these are perfect for businessmen who want to enjoy the device, its prettiness and simplicity without wondering “how things work” and digging in depth of programmers staff.

The Android’s target audience are nerds - those IT-related guys, that want to understand everything in their phones with the possibility to change it or personalize. Basic users also love Android for its reasonable price and a wide opportunity for customization.

Windows phones are seemed to be created especially for “young and dynamic”. Those guys enjoys all things media-related, such as constant access to music-listening and videos- watching. It is also a great device for people who don’t want to pay a lot for an interesting and entertaining smartphone and for Windows fans.

The last operating system in best mobile app development platform comparison is Blackberry that is for the ones, who prefer to stay in touch all day long to complete their huge amount of work just in time.

best mobile development platform

Features of usability and design:

  • for iOS devices it is native integration with useful apps as well as fantastic usability;

  • for Android devices it is providing with fluid interface and the design for immediate response;

  • for Windows phones it is screen multitasking, more battery life, integration with Xbox and intuitive usability;

  • and last but not least for Blackberry devices it is accent on comfortable calling, e-mails and messaging.

Interface features:

  • a free configuration of screens and widgets, and high customization in Android;

  • easy-to-use, elegant and minimalistic interface in iOS;

  • Windows’s interface is simple and has customizable home screen;

  • Blackberry has block interface with improved multitasking and intellectual keypad.

Security of best mobile development platform

Talking about security, we are going to highlight the platform with the best level of protection and the worst one. So iOS devices probably have the best system for saving your private information - finger-print scanning provides the access to user’s files harder and sometimes even impossible; they also have the storage on iCloud that is practically unreal to hack (though it did happen a few times). The next one will probably be Windows phones that are protected with approval of the apps by Microsoft in Windows phone store. It is followed by Android devices, where you can customize your security the way you want it to be. And the lowest level of protection in our list of mobile application development platforms goes to Blackberry, that is designed to provide industrial strength enterprise security.

Price and popularity of best development platform for mobile app

The most reasonable correspondance of price to build an application and the popularity of the market place is Android, with its 2.2 million apps downloaded to Google play, iOS is the next one with the highest prices (more than $600) and a little smaller amount of apps in the store. Windows and Blackberry have comparatively low number of the store fill, though it provides less rivalry.

While choosing best mobile app development platform be sure to orient only on the world area you need to be oriented. The map with regions of popularity through countries is listed in our infographics.

choose a mobile development platform

How to choose a mobile development platform

So, what you should do before choosing best development platform for mobile app

1. Learn more about your future users.

What devices does your target audience use - smartphones or tablets? How often do they use them? Calculate the average user's income. Does he have the opportunity to purchase an iPhone or iPad from Apple, or does he use more budget options from Android? Or maybe most of your audience are fans of Windows Phone?

2. Think about the business model of your application

Determine the clear purpose of your application, consider options for its monetization, the relationship between the application and users.

For example, you know that business people are more likely to use iOS, so if you want to develop an application for business, you need to first pay attention to this platform.

If your target audience is rather diverse and it's not possible to highlight the most popular devices, start development from the platform that the most active kernel of users uses. In this case, you can develop a ready-made application without going beyond the budget, test it on active users, and then develop versions for other platforms based on feedback received.

3. Develop the application gradually

Developing an application for all platforms immediately, firstly, takes significantly longer, and secondly, does not provide an opportunity to receive and analyze feedback from users and make additions and improvements to new versions.

Moreover, by running two or more platforms simultaneously, you are facing the same problems on each of them. For example, if, after analyzing user reviews, any application function needs optimization, changes will need to be made on each platform, which will increase the amount of time and money spent.

Developing an application for all platforms makes sense if the plans for long-term development of the project are clearly defined, an audience is identified that needs to be involved, an application monetization model is built, and so on. Calculate all the options, assess your prospects and prioritize: which version should be released immediately, and which ones can be postponed until the moment when the application starts working steadily to achieve your goals.

Analyzing the information given above when choosing a platform you need to answer these questions:

  1. Who is your target audience and what devices do they use?

  2. What is the purpose of the application, and how do you plan to monetize it (if at all)?

  3. What options for the development of the application do you see in the future?

So, summing this article up, it is necessary to mention, that is all up to you which mobile app development platform to choose and Artjoker company will happily help you with this choice.

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author Artjoker Team Artjoker Team
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Natalya Brinza project manager
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