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Natalya Brinza Project Manager

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MVP – successful startup launch from zero at minimum expense

Do you have an idea for a project that could break the Internet? You are sure of its uniqueness, but you have issues starting its implementation. This shows that you have to be careful of plenty of pitfalls. When you work on a project, you have a lot of plans to realize. Some of them appear to be just visionary, and the snag is that you don't know exactly what ideas are the most impractical.

For example, working on a voice mail service, you define downloading voice messages, sending them by email, SMS and MMS as the main functionalities. After the startup launch, you'll find out that downloading and listening to the voice messages are essential for the service. Email sending and SMS are the most appropriate ways of uploading messages, while MMS function stays forgotten despite efforts made to implement the feature.

The results of our work

Artjoker Method works great for clients startupers. In 2016, we developed from scratch several startups and provided for them marketing mix.

Star Bar

Dating mobile app for the iOS platform. We also worked on the marketing strategy after the project launch.


Mobile delivery app for a startup in Switzerland.

My Credit

Fintech startup for online lending in Ukraine. We developed a website from scratch and provided complex promotion. The second month after launch brought the business 800 loan grantings.


Mobile app for commercial social media. Developed for both iOS and Android platforms and the marketing strategy for the app's promotion was also created.

The only way to check if the idea is worth developing is to give a client a ready solution within the shortest possible time.

Developing of MVP – a Minimum Viable Product — hastens project launch and its testing with the target audience, saving code quality and marketing campaign. The process doesn't set creating an ideal product as a goal. We determine hypotheses of project development, create prototypes to check if they are practical enough, and, getting the final results, change our strategy if need be. The most important thing is to figure out your idea's weaknesses by gathering real users' feedback.

The main goal of such development method is the consistency of implementing product functionalities. “Develop-Get a Feedback-Upgrade” cycle customizes your idea and saves money.

A Minimum Viable Product is considered the optimal way of launching the service and, if necessary, continue the search for investors assuming it is a startup with low budget. This is a high-quality project despite its development speed and moderate price. Developing MVP at Artjoker includes:

Running project kickoff meeting
Backlog analysis
Prototypes analysis
Proposal finalization
Working on the project using the Artjoker Method

Find mistakes, fix them, and become a winner – that is not only Eric Ries' “Lean” methodology, but also our Artjoker Method.

With 10 years of experience and having successfully launched over 500 projects, we've created a unique approach to MVP development and growth, called Artjoker Method. It encapsulates four key points that define successful development results. So, how do methodology, technology stack, tools and Artjoker service work?

The method's vision is all about running three components simultaneously: product quality, how the is process going, and staff skill level. Specifically for project management, we use Agile approach with its Scrum methodology. The advantages of Scrum methodology are an MVP improvement by stage, and the shortage of work stoppages to accelerate project growth.

We use Scrum methodology to manage an MVP project because of its:

Flexibility to
product functionality changes
Business transparency
Efficiency provided by
smart resource and volume
of work management

Your MVP will be provided to the team of developers that will work specifically on your project. You can communicate with the experts directly.

Success of the project depends on the tools it is designed with. Owing to tools compatibility, we have our programming code efficiently developed, high-quality and secure.

We use:

  • 1Atlassian JIRA - issue tracking and agile project managing system
  • 2GIT - a version control system for tracking changes in code
  • 3Atlassian Confluence, Worksection - collaboration software used in corporate environments
  • 4TeamCity, Travis CI - a system of constant integration, testing and data reporting
  • 5phpStorm, WebStorm - integrated software development environment
  • 6Selenium DIE, jMetr - quality assurance

Depending on the project type, we use three technology stacks for online services, web applications, and mobile apps. Each of them includes a platform, markup language, front-end framework, and database. Due to the project specification, we offer the most efficient technological solution for business goals.

Stack №1:

  • Laravel
  • HTML5/Responsive
  • Angular2/React.js
  • Mysql

Stack №2:

  • Node.js
  • HTML5/Responsive
  • Angular2/React.js
  • MongoDB

Stack №3:

  • Swift/Objective C
  • Java/ Rx Java

What does Artjoker work for?

  • Artjoker team supports you from the first consultation call till the final project launch. Artjoker service makes it possible for you and your colleagues to efficiently benefit from the product. While working on a project, our managers share their knowledge of technologies, methodology and ways to manage the website or mobile app life cycle.

After the MVP launch we offer:

    • 1Investment package
    • 2Developing marketing campaign
    • 3Creating Landing Page
    • 4Preparing Demo Video

Note that developing a MVP is not our final goal. Upon completing the project scope of works (but not cooperation), you'll get our maintenance service for your product launch and promotion consulting..

Want to take your business to a new level?

Natalya Brinza

Project Manager