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When you start the business in mobile applications sphere, you should know, then after you came up with the idea, hired the team or developed by yourself - it is not the end of your journey and money will come independently. Probably, you don't know whether your application is popular or not, how many people have downloaded it or other questions connected with it. All these can be possible with mobile app analytics tools. Now, after you have your finished app it’s time for you to be retrained as a marketer of the product, so your business become popular and bring the money. We know, that to become a specialist in any field it is a long process, so in this article we’ve done mobile app analytics comparison. Follow the instructions for excellent results!
It is the tool that tracks all the data for you to make sure you app is worth downloading (there exist either paid or free app analytics tools). It is of high quality also it is developed according to UX best practices and so on and so forth. The first two things you should take into consideration are the quantity of downloads and your revenue, but your further analyzing user acquisition, retention, referral or existing drawbacks can't be done without these best mobile app analytics tools.
Apsalar works both on iOS and Android, and is mainly focused on advertising attribution. It helps you find out which campaigns you need to drop or which are working. Advantages of this mobile app analytics tool:
Like every other app analytics tools, it also has disadvantages, like absence of custom dashboards that doesn’t allow you to specify this app as much, as you could want to and there is no messaging service - which is a good tool for contacting your project team and discussing the analytics.
This one of the best mobile app analytics has its own messaging system. Besides, with its help, non-technical people who don't have any knowledge of SQL can create custom queries with no difficulties.
Advantages of Mixpanel:
Disadvantages of Mixpanel:
Like all Google products, it is very qualitative and thoroughly worked out, as numerous developers were working on it to create something advanced and unique. This is the best mobile analytics platform, as this is the only tool that can show what people search for exactly in Google Play to find your app.
Its main advantage is that it is a great option for people who are at the beginning in app analytics and who need to know usage trends. Besides, it has a lot of features, like collection of data, management, data visualization, funnel analysis ant etc. The mobile app analytics by Google is pretty easy to learn.
One of the disadvantages of this mobile application analytics tool is that it is still in the beta version for now and there is no iTunes integration for conversation. That's a pity.
Read also: Mobile Applications: What's Trendy in 2017?
It is considered the oldest and the most respected analytics platform on the market that is developed by Yahoo. It has solutions for all types of mobile devices, not just for Android and iOS.
In our list of mobile analytics comparison Flurry also considered as one of the best free analytics tools in our list so advantages are quite significant:
As for downsides, there are several of them: it is really difficult to identify errors, and this platform is a bit confusing. You need to click a lot to find the information you need. So to say, this mobile analytics metrics is clear as a mud-spattered windscreen.
Localytics is considered to have the best dashboard, and it is customizable. The platform provides real-time analytics, attribution, remarketing data and a lot more. The messaging features help them stand out from the crowd. Localytics provides the best analytics for mobile apps for Blackberry, Android, Windows Phone and iOS OS, it has helped newcomers, it is easy-to-use, and you also can compare your apps using different criteria (users, sessions, new/returning etc.).
Disadvantages of Localytics:
It has both free and paid solutions, and is made for all types of mobile devices, like iOS, Windows Phone, Android, Blackberry, etc. Countly is an open-source mobile analytics tool. You can see in-app purchase data on the top of standard analytics. They claim to have SDKs for more platforms than any other analytics tools.
A few years ago Apple released its own analytics tool. It gives to a user the metrics of iPhone, iPad and Mac users. Among them we can highlight these:
But app analytics tool has its cons:
It's up to you which to choose after reading, but we must say that they are all more or less great. And no wonder, with today's technological progress, there are a great variety of solutions for all the fields of business. Hope this app analytics comparison of best analytics tools for mobile apps will help you with your choice.
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