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Natalya Brinza Project Manager

Best Mobile Analytics Tools

When you start the process of launching your project into the cyber world, you have to understand that after you have developed your idea, hired the right team or developed it by yourself, it is just  the  beginning of your long way toward your dream, and money will come on its own. Probably, you don't know how popular and widespread your app is,  the number of people that have  downloaded it or other questions connected with it. Actually, you can find the right answers to these questions  with mobile app analytics tools. It is obvious that in order to become a really good specialist you have to spend a lot of time. However, in order to make that process a bit easier, we are going to give you a comparison list of different analytics software. Follow the instructions for excellent outcomes!

What are the best mobile app analytics tools?

These are the tools that track all the data for you to make sure your app is worth downloading (there are either paid or free app analytics tools). These are high-quality tools and are  developed according to UX best practices and so on and so forth. The first two things you should take into consideration are the quantity of downloads and your revenue, but  further analyzing user acquisition, retention, referral or existing drawbacks can't be done without these best mobile app analytics tools.

The list of the best mobile app analytics tools:

1 Apsalar

This particular software  focuses on the  iOS as well as the Android OS platform. The aim of Apsalar is to create  a proper advertising strategy. Besides, it also helps you to choose a proper campaign based on the  features of your extension.

  • Separation of  users based on their activities;

  • Regulation of the connections between users of an app;

  • Provision of analytics;

  • Creation of events;

  • It provides up-to-date data;

However, as with anything , Apsalar has its disadvantages, such as the absence of the messaging service, which is really a good tool for the creation of a proper feedback system for your users. Also, there is  no user dashboard, which makes it impossible to specify your application the way you want.

Best Mobile Analytics Tools

2 Mixpanel

This great analyzing tool used for monitoring  the key flows within an app has its own messaging system. Besides, with its help, non-technical people who don't have any knowledge of SQL can create custom queries with no difficulties.

Advantages of Mixpanel:

  • Highly useful and clear interface;

  • Possibility of linkage between an app and a mobile device;

  • As highlighted earlier, the interface is really good. To be honest, it also helps you to see all the needed segments within an app and examine each of them, while comparing them with the activity of users;

  • Mixpanel is 100% compatible with iOS as well as the Android platforms;

Disadvantages of Mixpanel:

  • In the free version, there is a low level of data points quantity;

  • No custom dashboards

  • No acquisition options

3 Google Analytics Mobile

Like all Google products, it is of very high quality and thoroughly worked out, as numerous developers  worked on it to create something advanced and unique. That software allows you to see exactly what  people look for within the Google Play system. One of the key advantages of Google Analytics is the fact that it allows the user to see all the trends. It is one of the best engines for  beginners. Besides, there are also several other advantages such as:

  • Fast collection of data;

  • Data management;

  • Visualization of data;

  • Easiness in learning;

However, it has a pretty important negative aspect. For instance, Google Analytics is still operating on the beta version and  is  not integrated into the App Store system.

Read also: Mobile Applications: What's Trendy in 2017?

4 Flurry

This software is based on the Yahoo engine and is considered  one of the oldest and most popular programs that can be used to analyze a system. Flurry has all the features, which allows it to be used on the Android as well as the iOS platform.

Moreover, Flurry is an absolutely free software, so you get a full version from the very beginning. So, there is a list of several other positive aspects.

  • Flurry is a well-designed and detailed software;

  • You have an opportunity to create any possible users’ dashboards;

  • Numerous users’ paths and funnels;

However, there are several important drawbacks of Flurry. For instance, because  the  interface is not designed in  the best possible way, it is not really easy and possible to find all of the needed functions really quickly and in an efficient manner.

5 Localytics

Localytics is said to have the best dashboard, and it is customizable. There are several highly useful and important features that make the use of Localytics really worth it. For instance, it allows you to:

  • Remarket your products;

  • Create attributes;

  • Carry out real-time analysis;

Moreover, it is also possible to use the messaging system, which allows for the creation of one of the most special functions common to all the other pieces of software. Localytics provides the best analytics for mobile apps  for Blackberry, Android, Windows Phone and iOS OS. It has helped newcomers, it is easy to use, and you can also compare your apps using different criteria.

However, there is also an important drawback. There is a highly limited set of functions available in the free version, so there are some pretty vital operations that cannot be carried out using the free version of Localytics. But  keep in mind that everything is available in the paid version.

Mobile Analytics Tools

6 Countly

It is one of the most widely used and successful analytics pieces of software. It is not also pretty simple and easy to use, but it is compatible with the various operating systems such as Windows, iOS, Android, Blackberry and others, which are popular among  users.

Advantages

  • Great user-friendly interface
  • Easy-to-use dashboard
  • Use segmentation and track events
  • Real-time
  • Unique positioning
  • Track sets of funnels (events) that you define from the application.
  • It provides the best free mobile analytics.

Disadvantages

  • Better think of segmenting (platform, app version, country) in your app code.
  • Segment from within the app.

Read also: Best Programming Language for App Development

7 Apple app analytics

A few years ago, Apple released its own analytics tool. It gives to a user the metrics of  iPhone, iPad and Mac users. These metrics include:

  • App Store Views - It shows you the number of visits to the application description so you can draw conclusions about the quality of ASO (App Store Optimization);

  • Apple App Analytics shows the actual volume of the audience for the selected period ("Active devices" metric). This is the total number of devices on which at least one user session is fixed for the selected period;

  • Volume of paying audience - you can see both the number of purchases and the number of unique users who paid for the application or built-in purchase. The "Paid users" metric is available in the slice by country.

  • Hold and Return of Users - Apple App Analytics graphically show the percentage and period of retention of users. These data can also be used to identify the most productive source of traffic.

  • Data on traffic sources. When conducting a marketing campaign and generating a reference link through Apple, you can see the sales figures and the retention of users.

  • Failures - Apple identifies a number of technical problems so you can quickly react to bugs and not lose the audience.

But the app analytics tool has its cons:

  • the data is only for iOS devices;

  • the data is gotten from only 20% of the users, so it is not so reliable, as those tools have a list of OS from which data is gotten.

In conclusion

It's up to you to decide which to choose after reading, but we must say that they are all more or less great. And no wonder, with today's technological progress, there are a great variety of solutions for all the fields of business. We hope that this app analytics comparison of the best analytics tools for mobile apps will help you with your choice.

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