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Natalya Brinza Project Manager

How Do you Make Money From an App

It is not a secret at all, that an overwhelming majority of the app developers are looking forward to make their apps profitable, even in case if they are making them free to download. For sure, it is absolutely normal, that you are willing to get a sort of a revenue from the product, which you have developed by yourself, but the main issue is the fact, that programmers and entrepreneurs usually make too many mistakes on their way toward a legal profit. Even in case if they hypothetically and theoretically know how to create an app and make money, anyway they do not have any practise in that field, while having no idea on how to operate with sponsors, partners and advertisement. As a result their campaign in the very end come ends in the ash, due to the huge number of inaccuracies, committed previously. In order to protect you and your developing or even already developed and perfectly working app from the miserable end, I would like to give you several strategies and tips on how to make money from a free app, and I hope, that those approaches, which I will present you downstream would be really useful for you and your developmental group.

What are the key approaches and how apps make money

Frankly speaking nowadays it is pretty complicate to do not know the key approaches to make apps profitable, while being smartphone users. However, even today in 2017, when these portable devices play a key role in almost every field of our everyday life, some developers do not have a clear notion on, what are those methods, which could be successfully used for earning money from the development of your own apps.

While talking on how to make money with apps it is possible to say, that all the applications could be separated on two different groups, paid and those, which the user can get for free. In the first case the key source of profit is absolutely understandable, while in the second case, when people work with similar extensions, they face a dilemma on those main ways of making money. It is possible to give a clear and simple answer on such a question. In case of usage of a free app the main key to success is advertisement in all its possible forms and types. Thus, here I will give you several tips on earning money from your free application.

1 In-app purchases

I am deeply convinced, that during the usage of variou free mobile apps you have seen these special offers for the users , which the game usually shows you during the whole process of gameplay. These offers namely are those in-app purchases. To be honest it is possible to use the whole power of your imagination, while thinking on the opportunities to introduce those in-app offers and services.

For instance, lots of the games, especially those, which gained lots of popularity several years ago and which were able to occupy the key positions in the rates of App Store or Google play, such as Angry Birds, Bad Piggies and Cut the Rope, tried to make an in-app purchase special new levels of the game, unique functions and additions, which would be able to facilitate the whole process of gameplay. Moreover, in several gaming and other applications you were able to by a special super-power sets and mods in order to increase your status. It may sounds unbelievable, but lots of people were really ready  to buy it and lots of them did it. So, you can conclude, that in-app purchases is not the worst way to make your free apps make money.

Money From an App

2 Subscription

That particular method is old as the world itself. As you know, it is used for newspapers and magazines, when a client pay a summe of money for a certain period through which he or she gets up to date paper materials. In the apps it works all the same as in the real life and is widely used by various news applications. For instance “The economist” magazine is offering a subscription after a certain small amount of articles, which were read for free. So, that is another one pretty good example on how do apps make money.

3 Subscription

That particular method is old as the world itself. As you know, it is used for newspapers and magazines, when a client pay a summe of money for a certain period through which he or she gets up to date paper materials. In the apps it works all the same as in the real life and is widely used by various news applications. For instance “The economist” magazine is offering a subscription after a certain small amount of articles, which were read for free. So, that is another one pretty good example on how do apps make money.

Read also: How to sell an app idea

4 Sponsorship

Another really old method is a typical sponsorship. To explain that it is enough to say, that you allow a company to put their logos anywhere within your app for a certain amount of money. For example, let us imagine, that you have an app for drivers, which is free. However, you are curious how do you make money on free apps and look for several possible approaches. Then, you call to “Ford” company and offers the an opportunity for sponsorship. If they accept your offer, you get money, while the corporation gets an opportunity to use your application as a full advertising platform. Easy as a pie, is not it?

Make Money From a Free App

5 CPI Networks

In case if earlier approaches which allow your apps to earn money were pretty trivial and widespreaded, that one is fully adopted for the cyber world. To be honest, the whole structure of the CPI networks is pretty complicated. However, in order to make a long story short, let me say that there are lots of CPI Networks all over the Internet from which people can download your applications for free. However, in case if they install it, you are paying $2 to the network, while it returns you, for example, $0,75 from each installation. That is, frankly speaking a pretty good way of earning money through the free applications.

What apps make the most money?

Actually, there is no answer for that highly widespreaded question, because of the fact, that sponsors or those, who order an advertisement in your application sometimes do not care, what is it focused on. However, in order to regulate that highly massive and sometimes complicated process, that majority of actions have to be done by yourself. Of course, while answering the question on how apps make money, we can give different approaches for making it. However, there are other several tips to make your app more profitable, that it is now. After you were successful in launching the first row of advertisement or sponsorship within an app, it is worth thinking on another important issues.

The most important here is your potential and majority audience, which uses your extension. Depending on that data, obtained through the SEO analysis, you are now able to develop a further strategy of advertisement. For example, now, you have to look for those companies, apps and sponsors, whose products and goods would be interesting for your potential audience. In that case you can create a win-win strategy of promotion of others through your apps, while increasing the possibility of the fact, that their traffic could be higher, thanks to those, who use your game or extension. Moreover, it makes your relations with your partners much stronger, what identifies a brighter future for your personal and career development.

Bottom Line

I hope, that after that article you will stop asking the question on how do free apps make money and will start to make them. As you can see, all those strategies are not complicated as higher mathematics, and all you need are your skills, patience, carefulness and experience, which will be developing according to your successes or failures on the field of cyber entrepreneuring. So, do not be afraid of advertising and try something new for your app as soon as possible. 

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author Vlad Pshenychka Vlad Pshenychka
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