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Natalya Brinza Project Manager
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How to Choose a SEO Company

If you are reading this article, it means, you have got a problem with hiring SEO company to provide various online marketing services to your firm. So, you have already googled it and got a list of hundreds of SEO firms in your location. While you are contacting them, you don't stop getting the same answers on your questions. The question is what SEO company is the best and how to figure out which one to hire?

If SEO firm has a nice website, it is worth working with

First, let's clear up some myths about SEO companies.

Do you think the following?

    • If SEO firm has a nice website, it is worth working with

Remember that a nice-looking website doesn't mean that SEO firm is good in internet marketing services. If you need a SEO firm to take care not only your website promoting, but also designing new web pages, then yes, you can confide in such kind of specialists. But if you need only top-notch SEO, then take a note of the possibility of best SEO firms have second-rate sites.

I'm going to tell you a secret. The firm, showed up first in search engines, might be one of the first SEO companies in your region, have an old domain in use or because of decent job they have done on SEO. But not because of more outstanding work that other companies do.

    • Company that has hundreds of employees is probably making millions, so they know what they are doing for sure.

choose a SEO company

You are quite right if you think so, but it doesn't mean that they prosper from a SEO. Most likely, they are big because of forming right kinds of partnerships. The statement “the bigger – the better” is good, but not for SEO. It would be enough for you hire a small team working from its basement.

You need to look beyond the superficial when choosing SEO company.

So, how to find the best SEO team for you?

1 Decide what you need

SEO firms often offer more than 20 services. It is up to you to decide whether you need link removal, reputation management, retargeting or providing content marketing. Don't hire specialists if you are not sure what exactly do you need, start by figuring out the job to be done by yourself. Having a goal in mind helps measure the success of SEO firm. If you are not able to measure the success of your SEO efforts, how are you actually going to deal with promoting your brand?

2 Get multiple consultations

If you exactly know what you want and already understand how to choose SEO company, ask specialists, that seem to you qualified, to help you figure out what is it going to be provided. Most firms know this and gladly offer you a free consultation – they get a great chance to impress you and win your business. As for you, having time to study people you will be working with, you may choose between several companies and their approaches. Having a basis for comparison you should receive a proposal with the services you might need and pricing for them. But keep it in secret. If you tell your consultants you have been already talking to other firms, it may make them want to get your business less. This is the principle of many SEO firms: not them are fighting to work with a client, but a client is fighting to work with them.

find the best SEO team

3 Get case studies and references

The #1 question of every client is what results would his business have after SEO firm helped him get his job done. The best way to prove client that everything is going to be fine is to show results of the already done work for another client. To be absolutely unalarmed about how to choose a SEO company to choose one that have at least done work for clients with similar business models as yours.

4 Make the firm tell you stories

Ask the SEO company how they were founded, what their best client experience was, how they handled difficulties and what were their improvements over the years. Believe me, even if you made up your mind after following steps, story you would listen may completely change your opinion.

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author Kate Sipkina Kate Sipkina
Request your online-business development
Natalya Brinza project manager
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