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Natalya Brinza Project Manager

Native Mobile Application Development vs Cross Platform


Native Mobile Application Development vs Cross Platform

The development of the world of application development is one of the fastest process in the modern cyber industry. Nowadays, lots of various developers and businessmen are interested in the creation of their own profitable application, which will bring them proper evenues. However, not all of those, who are starting their way in the road of programming actually now even those basic nuances, which play a highly crucial role in the whole process of extensions building. One of these nuances is the difference between different programming approaches, which are native approach, cross-border approach and hybrid approach. Actually these tension on the combat of cross platform vs native mobile development are one of the most important and complicated topics to discuss in the modern society of programmers.  Today, I would like to enlighten all of those important tips, which are crucial for native application development and cross platform app development. Thus, I would like to make a small analysis on the issue of the native app vs cross platform one. However, I do not think, that it makes sense to enlighten in all the details the hybrid approach, due to the fact, that it is not only too complicated for beginners, but also is much less popular, than those, which were highlighted earlier.

What is native app development?

While talking on the mobile app development platform comparison it seems suitable to show you all the key features of each of the known approaches, and only then start the actual description of those factors, which make each of them better or worse in different cases. Som the whole story I would like to launch with a basic and the most useful features of the so-called native programming strategy.

Frankly speaking, native mobile app development is the most popular way nowadays to develop a good mobile application for your smartphone. The main idea, basing on which such a system works is a separate creation of different applications for different platforms. Simply speaking, in case if you are willing to have an Android app, you will use those tools, which are suitable for Android. For instance, all the extensions for Android are written in Java, while if you want to create something for iOS, the only language with which you may operate is C or C++.

Read alsoBest Programming Language for Mobile App Development

What is cross-platform app development?

Cross-platform app development is an approach, which is much more complicated in several senses, comparing with native one. The main idea here is the fact, that you now have an opportunity to develop an app, simultaneously for both platforms, regardless of their main programming languages. All the extensions, based on that approach are created thanks to the usage of CSS and HTML languages, like those, which are implemented in case of the development of common websites.

Moreover, there are several other nuances, which makes a cross-border approach completely different from the native one. If you are willing to build a cross-platform application you have also to use different special tools, such as, engines. For example, one of the best ones are:

  • Unity;

  • Phonegap;

  • Xamarin;

The whole process of the cross-platform programming could be separated in two different parts. The first one is the creation of a code, basing on HTML and CSS within the integration of all the needed features and elements, which ought to be in your app. And the second one is the integration of an application to different platforms, like XCode or Android Studios, which allow them to function equally upon various devices.

Read alsoWhat to do if you Have an App Idea?

Native or Cross-Platform

What is the Hybrid approach?

Hybrid approach is the third approach among those, which are widely known to the developers. To be honest, hybrid approach is the unification of a native approach and a cross-border approach. Making a long story short, hybrid solution is a cross-border method hidden under the cover of a native one. Here you are developing a casual browser interface with the usage of cross-border method, while the creation of  coding system for each platform is based on the native strategy. However, that approach is pretty complicated to maintain and the end product, which you get is usually really fragile. So, we included that passage as just a necessary part, but the comparison here is not really suitable.

Combat of native vs cross platform

To be honest, it is sometimes pretty difficult to make a proper decision, while talking on the issue of the native vs cross platform app comparison. It is so because of the fact, that sometimes all of the decision on that field depends predominantly on your personal opportunities and needs, so, you use those circumstances on which you can rely on, and only then make a proper choice. However, it is impossible to do so without the usage of a proper amount of data on the main positive and negative features of those two leading approaches, which are widely used by the developers in the whole world. So, here I would like to give you an explanation on the main pluses and minuses related to native and cross-border strategies.

Disadvantages and advantages of native app building

There are, to be honest, several highly important features, that make the native app building a pretty useful, simple and reliable thing for those, who want to create something really nice in the field of cyber business. However, as in any usual case, that technology has its cons, as well. Thus., now, I will give you a moderate list of both of them.

1 Productivity and speed

The very first and one of the most positive features of the usage of a native strategy is the existence of a pretty high level of productivity and efficiency in the whole process of development. It happens so due to the fact, that while you are concentrated on a single task, all you efforts are focused on it, as a result, there are much more improvements in details, which makes an application better. Furthermore, any application built on the native platform is able to work more and spend a moderate amount of energy from the battery, thanks to a balanced energy consumption function.

2 User experience

User experience and the comfort of an application play the pretty vital roles. So, because of that particular fact the usage of a native developmental strategy is much better because of the fact, that you can develop an almost perfect interface for a user of your game or extension. Due to this, those people, who got used to the exploitation of iOS as well as Android will be able to operate with your invention in a much easier manner. Because of it, you  may be able to attract the bigger numbers of the users.

3 No limitation

While comparing the cross platform vs native one we have to say, that here you have much more freedom of development of your final products. For example, in case if you are creating a native application, there will be an opportunity to make it more functional and fruitful because of the fact, that now your software will be able to have an access to all the fields of a smartphone, including database system, GPS and camera.

4 Testing convenience

Provision of any tests is much easier in case of the usage of a single platform. It is so because of the fact, that it seems to be much easier to control the productivity of your resource. If the application demands more memory or higher processor resources, it is much easier to detect and deal with that problem.

5 Availability

In case of the usage of a native platform, it is much easier to publish all of your applications and extensions within special platforms like App Store or Google Play.

Now, I would like to enlist all of the drawbacks of that approach.

1 Development speed

Native approach may take much more of your time, than you can even imagine. It is pretty logical, that when you are willing to build an app for all the devices with the implementation of such a strategy, you are just writing two same application one by one, what may lead to time flowing.

2 Development expense

As well as in the first point, you will face losses in the financial field, while creating two similar apps for different platforms. So, you have to be ready for some heavy expenditure in case of such tactics.

3 Maintenance and support

It is pretty obvious, that the development of two separate codes by two different developmental teams may lead to more problems with the maintenance of your product during its development and management of the whole big team of programmers.

Main positive and negative feature of cross platform mobile development

As usually, we can say, that each developmental approach has its own plusses and minuses. So, in case if we have already started the discussion over the key features of the native platform, let us also examine the main elements of a cross-platform strategy. However, let me firstly say, that the usage of a cross-border approach is not so popular and could be more complicated for the beginners. However, it also has enough of its own positive features. So, downstream. I am willing to give you an explanation of all of the points, which are important for those, who want to launch their application within a cross-border strategy.

Positive features

1 Developmental speed

One of the main reason why cross platform app strategy is so popular and widespreaded is its speed of development. Regardless the native approach, where you are spending pretty big amount of time on the creation of two types of an app for different platforms, here you are spending much less time because of the fact, that it seems possible to create a single app for several OS.

2 Maintenance and support

In case if you have to deal with bugs and mistakes, easiness of maintenance is one of the main pros of cross platform app, what allows you to make several corrections for different platforms within a single code. It helps you not in saving time but also in saving money, which are spent on those programmers, who are aimed on the maintenance of your app.

Cross Platform vs native mobile development

Negative features

1 Speed

Despite of the fact, that speed could be a really good advantage, it can also act as a pretty important drawback. It is so because of the fact, that implementation of an app upon the cross-border approach is not possible before the improvement of all of the bugs and creation of a proper atmosphere for better functioning. Moreover, UI adaptation here requires much more time.

2 Inefficient production

In case if you are working within a cross border system, there are different problems, linked to the usability of an application. Because of the fact, that animation, clicking and scrolling adaptation usually are one of the weakest sides of that strategy, the involvement of the cross platform app developer, who can operate on a highly professional level is a very important point. However, as you may conclude, it requires more financial expenditure and may lead to some losses.

3 Involvement of a native developer

As I highlighted earlier, cross platform mobile app development is more complicated, that the native development. So, it is not a surprise, that you may face a great need in hiring of an educated native developers, who are much more experienced in different fields related to Android or iOS programming. As a result, you will again face the issue of finances and may spend more, than you were ready to in the very beginning.

Read also5 Ways to Find and Hire the Best App Developers

Why to use a native platform?

After these lists, you may have a question on why native app programming is ought to be used sometimes. To be honest, there is actually a list of those reasons, which play the most important role in this decision. So, you will better use native system if:

  • Your application requires a good and free access to all the resources within a device;

  • You are willing to make the level of responsiveness as perfect as possible and make the easiest app to use;

  • You are creating an application, which operates within an offline mode;

  • Your application is aimed on the maximum usage of the whole hardware potential of your device.

Why to use a cross-border platform?

As well as in case of native approach there is an even more bigger list of those circumstances on which you have to base your decision in case of your desire to chose a cross-border strategy. Thus, I will give you a list of those conditions, which have the biggest influence on the choice of a cross-border approach. Thus, it is suitable to chose a cross-border system if:

  • You are ready to accept and recognise not the highest level of responsiveness;

  • Your developmental process does not involve the usage of a complicated animation;

  • Your application needs a full and 24/7 access to the Internet;

  • You need to enter the market quickly and you need to test the project as fast as possible;

  • You have a web resource and are willing to implement it to the application;


All in all, the issue of the cross platform app vs native app is pretty complicated and it seems impossible to give a laconic answer. Moreover, you have seen, that there are different arguments for and against the usage of one of the presented approaches. However, according to my point of view, the best decision is the usage of the native approach, because of the fact, that I am deeply convinced in an idea, that for each purpose it is better to have a separate approach. However, in case if we mix everything in order to save our time it may lead to nothing but confusion and even more coding bugs and mistakes.

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