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What is Link Building

Eugen Mischenko
Eugen Mischenko Head of Marketing Department
10 min read

Link building is the practice of acquiring hyperlinks from other websites to your website. Getting backlinks from reputable sites can increase the reputation of your site, as well as improve your website's ranking in search engines. In SEO, such links are called backlinks. Link building is the basis of quality and sustainable results. By building links mass, you can position your website for the search engines and provide relevant, voluminous and constant traffic.

What is Link Building

What is Link Building in SEO and How It Works?

Link Building is a great way to increase the authority of your site. However, it's important to get backlinks from reputable, good quality sites. If you have thousands of backlinks, but they are from spammy and irrelevant sites, they will not help you to rank better.

Every more or less-qualified SEO will say with confidence that the SEO link building for websites are essential if their owners want to get to the top of search results. The position of the website is still very influenced by the content and backlinks. Therefore, you should not ignore link building under any circumstances.

Of course, today you cannot just buy thousands of links on the cheap, not paying attention to the quality of sources. You need to choose only those sites that will give you relevant traffic - that is, potential customers. Building link building that search engines love is not an easy task, but doable if you stick to proven methods.

Why Link Building is Important for SEO?

Link building is important for SEO because it helps search engines discover new web pages on your site, as well as determine which pages should be ranked higher. When using local link building in SEO you should not forget about creating quality content because one without the other will not bring any benefit.

Undoubtedly, link building is one of the most significant ranking factors in the Google and other search engines. Internet searches start with search engines, and most users click on one of the first search results. Given that search engines place a high value on backlinks, you can't achieve good search engine rankings without back link build process.

If you have quality and useful content on your site, you don't even have to bother, people will link to your site naturally. However, this will only work if you already have a relatively well-known site. At the beginning, you will anyway have to put effort into link building to achieve fame in the future. Moreover, link building will help increase traffic to your site and build a big readership base. Among the leading methods of off-site SEO link building ranks first.

Link building helps increase your brand awareness. The long-term goal of any company is to become a well-known brand. Link building will help you increase your brand awareness and increase the chances that customers will choose you over your competitors. Even though link building without guest posting is possible, however, if you have a new site, then guest posting will definitely help you to increase the authority of your site by getting backlinks from authoritative sites of the same subject.

What is Link Building - 1

What is Manual Link Building?

Manual link building means that you will place links leading to your site yourself. This link building technique requires effort on your part. When you are adding links yourself, you are in complete control of the results of your activity, unlike other ways of link building. The manual link building method will bring your site referral traffic and help you to build your brand.

The disadvantages of manual link building in search engine optimization include a large amount of work to be done, and the associated time costs. Manual link building is undoubtedly time-consuming, but on the other hand it is more effective than automated methods.

What is Natural Link Building?

Natural link building means the growth of backlinks, which are built naturally without your involvement. Natural links occur when other sites link to your content because they find it useful to their readers. For a link to be considered natural, it must not have been generated through guest posting or any other artificial link-building methods. Natural links play an important role in the ecommerce link building process.

In general, when a site receives a link to its web pages from external entities who have used it organically because they believe that the content on that link has value, it is a natural link. Natural link building is a safe way to improve website SEO. Moreover, natural link building is a good signal of authority for search engines. Natural link building will lead the site to more organic traffic, increased search engine rankings and increased trust.

What is White Hat Link Building?

White hat link building is building backlinks to your site from authoritative, trustworthy websites, as well as obtained according to the recommendations of Google. White hat link building targets long-term search engine optimization results. This type of organic link building is useful for all Internet users in general, so search engines, including Google, encourage this technique and increase the ranking of the site in search results.

Meanwhile, some users confuse the white hat link building with the white label link building. White Label Link building is the process when a third-party agency generates high-quality links for another agency's clients, and this process has nothing to do with white hat link building. When you use the "white hat" method, you eliminate the use of any deceptive or dishonest link-building techniques.

White hat link building aims to educate users and can be time-consuming, requiring you to focus on quality content. Moreover, white hat link building in off page SEO techniques can contribute a large percentage of the effectiveness in any SEO campaign. White hat link building technique is also known as guest posting. If search engines will see that highly authoritative and relevant sites link to your site, they will also begin to consider your site as authoritative.

What is PBN Link Building?

PBN Link Building is based on the use of a network of private sites that was created solely to link to other sites and improve their ranking in organic search. The use of PBN link building violates Google's guidelines for webmasters and is considered by the search engine as an attempt to manipulate the algorithm. PBN link building in digital marketing is used to give the impression that your site has earned links from other sites due to the quality of its content, however in reality it is a cheating technique.

Even though Google experts are doing their best to combat fake links, the PBN community is showing everyone evidence that this method still works, but not in all cases. In the past, PBN link building has always shown good results. But recently, after the improvement of Google algorithms, it is quite an unreliable technique to increase the position of the site, and it is better to refrain from its use.

How to Build Links?

Link building is undoubtedly an important part of any local SEO strategy. Today, there are many link building tactics and strategies. Increasing site authority and building high-quality links is difficult, but it's very necessary for SEO. The authority and relevance of your site is directly related to the number of other authoritative sites that link to it. Below, we'll describe effective ways to successfully build links.

Best Link Building Techniques: Tips for Beginners

Even though proper link building is a complicated and complex process, presently there are many safe and effective link building methods that you can use without much effort and expense. So let's move on to the best link building tips for beginners.

1. Ask for Backlinks

Asking for backlinks is a good way to start link building, especially if you're new to it. If you have friends, colleagues, or clients who have their site, you can ask them for a backlink. In doing so, backlinks should be asked to be placed in the content. In this case, do not forget that the backlink must come from a site that is relevant to the subject of your site. If the backlink does not come from a relevant site, it will not have much effect.

2. Finding Replaceable Links

Although this method is time-consuming, you will get good results if you succeed. This method is worth trying for those site owners who believe that the quality of their articles is higher than that of their competitors. The essence of the method is that you should look for articles that have links to other articles of the same subject as the articles on your site.

It could be anything, for example, the article links to another article on how to choose a blockchain platform. At the same time, there is an article on the same subject on your site, and you are certain that your article is more interesting and of higher quality. In that case, you should contact the owner or manager of the site where the link is posted and suggest him to replace the existing link with the link to an article on your site.

You can argue your proposal in different ways, such as saying that your article has better content and is more relevant. If the site owner sees that your article is really much better, he will replace the existing link with yours. However, as we have already mentioned, it is a time-consuming process and there is no guarantee of success.

You can also perform resource page link building by searching for articles with a selection of sites, and asking site owners to replace a link of one of the existing sites in the selection with your link. Or you can ask site owners to add your link in the article additionally.

3. Build Relationships

For successful link building you need to build good relationships with the owners of forums, blogs, and social networking groups that can help you in the future. Write relevant comments on publications, discuss news, trends, and participate in debates. By actively participating in online communities, you can generate relevant backlinks, as well as know all the news in your industry. When leaving a blog comment, remember that it must be relevant and useful.

Moreover, having earned authority on online resources, you can create your own publications and put backlinks to your site, or negotiate with the owners to place such links in existing publications. When you see any discussion on sites you are knowledgeable about, you can wait for the right moment and leave relevant comments, including a link to articles on your site. But note that it is not necessary to spam such messages in every blog post, the main thing is that they are really useful to users.

4. Write Content About Events

Writing content about events is a great way to get back links to your site. Such articles should include important information about events that people are interested in. To be successful, you need to learn about the various events that will take place in your industry in a timely manner.

This can be content about upcoming technology conferences, webinars, online classes, and so on. You will need to contact the event coordinator and let him or her know that you have published an article about the upcoming event. For maximum results, ask the coordinator to reference you on his site.

5. Give a Testimonial

Many sites offer users the opportunity to share their experiences using their products. It benefits the site to gain the trust of customers, and it's a good opportunity for you to get a backlink to your site. Both sides get what they want and are satisfied, isn't that wonderful?

What Domain Authority is Good for SEO Link Building?

Domain Authority is an indicator that, based on various factors, indicates the overall authority of your site. The higher your site's Domain Authority, the better chance it will have of being ranked higher in the search engines. Web pages on sites with a high Domain Authority score rank higher in search engines than their competitors with a low score. Domain Authority score ranges from 1 to 100, the higher the number, the better.

For SEO Link Building, DA score between 50 and 60 are considered good. Scores above 60 are considered excellent, such Websites have a high chance of ranking for competitive search phrases. To increase Domain Authority, you need high-quality backlinks. Furthermore, to increase Domain Authority, you need to write high-quality content, increase the trust factor, and use SEO best practices.

What is Anchor Text in Link Building?

An anchor text in link building is simply the visible, clickable text of a link hyperlink, you have to determine anchor text and attach the hyperlink to it. It is important to understand that the anchor text of backlinks has a significant impact on your SEO-performance.

While Domain Authority affects how Google perceives your site, the variety of anchor text in backlinks can affect your SEO metrics. Anchor text is a significant attribute that defines the value of a link. Search engines pay attention to anchor text and consider it to understand what your content is about.

A more diverse anchor text will benefit your site because it makes the link-building process look more natural and organic to Google's algorithms. If all of your backlinks have the same anchor text, it will look to Google like black-hat link building. If search engines suspect your site of using unfair link building techniques, it will hurt your SEO performance.

What is a Link Builder?

Link builder is a highly specialized expert who promotes your site on other relevant sites until they put a backlink to you in their content. Link builders develop strategies to get plenty of backlinks to your company's website.

To achieve the goal, link builders work with blogs, are active on thematic forums, leave comments on social networks, etc. Meanwhile, the important point in the process of link builder work is not only to get many backlinks to your site, but that they were placed in reputable sources.

Link building for SEO plays a significant role for the success of your website. An experienced link builder should understand that backlinks from dubious sites can lead to sanctions from Google and other search engines. The main and long-term goal of a link building specialist is to participate in improving SEO, increasing brand awareness and increasing the growth of organic traffic for the site.

How to Choose Link Building Agency for Your Website?

Link building agencies provide site owners with comprehensive link building services. Link building is definitely an important aspect of SEO. To improve your site's search engine rankings, you need to get backlinks from high-quality sites. An experienced link building agency can help you increase traffic to your site and rank higher on search engine results pages. However, to succeed, you have to find a quality outsource link-building agency for your Website. We have prepared for you the main factors for choosing a professional link building agency.

Read Reviews

By reading reviews, you can roughly understand the quality of services, and customers' overall impression of the agencies. To fully understand the situation, you should analyze both positive reviews and negative ones. When analyzing reviews, pay attention to opinions about the quality of services, whether results have been achieved, and what clients think of the agency in general.

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Contact Agency Clients Personally

To find out the exact level of professionalism of the agency, get in touch personally with their clients who have purchased link building services and get their feedback. Ask the agency's clients if the agency's services helped their site and if they recommend it to others. It is important to talk to several clients to fully evaluate the agency.

Check Out the Agency's Website

Evaluate the link building agency's website. The site should be modern, well-designed, and easy to navigate. The company's website should have a blog with relevant and up-to-date articles with information about the company's link building services and research. Moreover, the site should have Our team page, and Case Studies page.


We can conclude that when ranking sites, search engines consider backlinks. The more natural and high-quality backlinks, the higher your site will rise in the SERPs. Search engines are becoming more demanding to link building, so it is significant to combine different sources of backlinks and build them only on relevant sites. The best way to build up a backlink mass is to create useful and relevant content that users will share. With the right approach, link building can be quite a fun process. And most importantly – effective. And then you can enjoy a steady growth of traffic and, of course, profits.

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