Artjoker
Case Studies
Enterprise
DNA Technology

DNA Technology

Client’s location:

UAE

Project (Industry):

Startup

Partnership period:

July 2020 – November 2020

Type of work:

Logo, corporate identity and mood board development

Idea

Develop a technology for DNA authorization, which means the digital data transmission through DNA. DNA_tech aims to add another stage to the long and productive history of genetics. A revolutionary DNA-based project will connect the science of human heredity with real digital possibilities.

Scope of work

Logo, corporate identity and mood board development. The data were: the naming “DNA Technology” and the client’s wish for the project to have a high-tech look, in the “cyberpunk” style.
Copywriting services in English – creation of text content.
UX/UI – creation of a landing page design.
Development of a single project history page and a small landing page that describes the goals of the business and the Decentralized Autonomous Organization (DAO)
Development of two 3D animations and their integration.
Layout according to our developed design.

Logo

black

HEX#000010

RGB:0, 0, 16

CMYK:50, 50, 50, 100

PANTONE:P 179-16 U

white

HEX#ffffff

RGB:255, 255, 255

CMYK:0, 0, 0, 0

PANTONE:P 179-1 U

Photo styling

Style-forming photographs play an important role in shaping the corporate identity and, consequently, brand awareness by the target audience.

Inverting the background to contrastly highlight the visual element in a white tone, using noise and color correction of the image - all this adds to the photo atmosphere of fantasy and distinguishes it from the same type of brands.

Main page

History

Time	~ 400 hours
Project Management Methodology	Waterfall
Team	1 UX/UI designer 1 Front End Developer 1 3D Freelancer (who made the animation) 1 QA 1 PM
Technologies	WebGL 3JS JS \ HTML