Our team of experts made an audit of the test domain for compliance with SEO-requirements, since many factors affecting further promotion were not taken into account during development. We identified problems and errors, for the elimination of which we made a technical task, also issued recommendations for improving usability.
eliminated duplicate site pages (case insensitive URLs and duplicate slashes in URLs), glued "mirrors", set canonical pages (adding attributes rel = "canonical")
changed the nesting of url addresses, led to shorter urls and implemented the correct structure of url formation
implemented the possibility of optimizing filter pages for series of books and authors in view of the availability of query and frequency of key phrases, and also introduced template design for filtering pages
eliminated 404 broken links (1567 pages found) and eliminated links with a 3x response code in the site code - replaced with actual pages
solved problems with circular links
created and formed xml and html sitemaps
solved problems with displaying content on a page, eliminated a hidden block with content
implemented micro-layout (structured data) on the site pages (Webpage, Product, Breadcrumb, Organization, Open Graph)
increased the speed of loading the site and adaptive version
organized a move to the secure https protocol
The participation of a seo-specialist at the stage of site design and development is necessary to take into account all the requirements at the initial stage and speed up the process of launching work and promotion.
At this stage, we have achieved the goals of the client:
Saved the existing traffic and keyword positions when moving the site due to the correct collection and configuration of redirects from the old site structure to the new one;
Optimized page by page to promote categories and subcategories on the site;
Eliminated technical problems regarding functional performance and compliance with the requirements of search engines on a test domain. Thus, the transfer to the working domain occurred without losses and there were no critical problems that could prevent the search engines from indexing correctly.